We’re very proud of our achievements:
In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄
We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.
We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.
The Job
The needs of the user is everything to us, and how those needs are served falls under our Product teams.
They’re fact-finders.
They’re builders.
They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.
Join Flo as a Visual Lead, guiding a team of five experienced designers to shape in-app visuals and illustrations for millions of users. From concept to execution, you’ll create cohesive, captivating experiences while balancing quick iteration with thoughtful user insights. Collaborate with the Head of Visual Design, Product, and Content, driving design quality, user engagement, and streamlined workflows. We’re looking for a hands-on leader who excels at mentorship, champions collaboration and embraces continuous improvement. Expect ample opportunities to grow your leadership skills and leave your mark on Flo’s product journey.
Your Experience
Must have:
- 5+ Years of Professional Experience:
- Proven track record in visual design, graphic design, or illustration;
- 2+ Years of Leadership Experience:
- Direct experience guiding, mentoring, and managing design teams;
- Strong Design Foundations:
- Deep knowledge of typography, colour usage, visual hierarchy, and up-to-date design principles;
- Proficient in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and related software;
- Project & Operations Management:
- Familiarity with project management tools (e.g., Jira) and agile development processes;
- Demonstrated ability to coordinate resources, set timelines, and ensure on-time delivery.
- Analytical & Problem-Solving Skills:
- Able to interpret data, anticipate issues, and propose effective design solutions.
- Excellent Communication & Leadership:
- Exceptional interpersonal skills for clear, concise collaboration;
- Fluent in English, both written and verbal.
Nice to have:
- Prototyping Tools & Design Systems: experience creating interactive prototypes and maintaining comprehensive style guides.
- Cross-Functional Collaboration: successful working with diverse teams (e.g., Product, Marketing) to drive cohesive initiatives.
- Working with the mobile apps: understanding best practices and trends for mobile apps.
- AI Tools & Technologies: familiarity with emerging AI-driven design or automation platforms.
- Startup Industry Insights: knowledge of fast-paced, iterative environments and emerging design trends in startups.
What you'll be doing
You'll be responsible for:
- Leading & Mentoring a Team of Designers: supervise, guide, and motivate visual designers, providing feedback and development opportunities.
- Driving In-App Visual Excellence: oversee concept creation and execution of graphics illustrations, ensuring consistency and high-quality output.
- Collaborating Cross-Functionally: partner closely with the Head of Visual Design, Product, and Content teams to align design initiatives with broader business objectives and user needs.
- Managing Design Operations: implement and optimise workflows, maintain project timelines, and ensure on-time delivery through tools like Jira.
- Upholding Design Standards: develop and refine style guides, ensuring cohesive colour palettes, typography, and visual hierarchy across all app features.
- Implementing Data-Driven Insights: use analytics and user feedback to inform design decisions, improve engagement, and refine user journeys.
- Ensuring Team & Stakeholder Alignment: present design concepts, gather input and communicate openly with leadership and cross-functional partners.
- Foster Continuous Improvement: encourage learning, experimentation with new tools or technologies (e.g., AI), and a culture of iterative growth within the team.
You'll be targeted on:
- Design Quality & Consistency
- Visual Design Alignment Score: the extent to which in-app designs adhere to established style guides and brand principles (e.g., a quarterly design audit rating).
- Stakeholder Satisfaction: feedback from the Head of Visual Design, Product, and Content on clarity, consistency, and impact of design deliverables.
- Project Delivery & Efficiency
- On-Time Delivery Rate: percentage of projects completed within agreed timelines.
- Rework Frequency: reduction in major revisions is required after the design handoff.
- User Engagement & Impact
- Engagement Metrics: tracking changes in user session duration, feature adoption, or retention after design updates.
- User Feedback: improvement in qualitative user survey responses or app store ratings linked to design initiatives.
- Team Performance & Development
- Designer Growth: evidence of skill advancement in the team (e.g., new capabilities acquired, promotions, or successful portfolio updates).
- Team Morale & Retention: designer satisfaction (e.g., via surveys or 1:1 feedback) and turnover rate within the design team.
- Process & Collaboration
- Workflow Optimization: measurable improvements in design pipelines (e.g., fewer bottlenecks, faster iteration cycles).
- Cross-Functional Alignment: positive partner feedback (Product, Content) regarding communication, clarity, and collaboration effectiveness.
- Data-Driven Decision-Making
- Testing & Validation: number of A/B tests or user research studies initiated and incorporated into design iterations.
- Success Rate of Design Hypotheses: percentage of design changes that meet or exceed predefined engagement or conversion targets.
#LI-YY1 #LI-Hybrid
The salary range for this position in Vilnius, Lithuania starts from 4600 EUR gross/month.
Ranges may vary depending on your skills, competencies and experience.
Reward
People perform better when they’re happy, paid well, looked after and supported.
On top of competitive salaries, Flo's employees have access to:
- A flexible working environment with the opportunity to come into the office and work from home
- Company equity grants through Flo’s Employee Share Option Plan (ESOP)
- Paid holiday and sick leave
- Fully paid female health and sick leave, in addition to holiday and regular sick leave
- Workations - an opportunity to work abroad for two months a year
- Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
- Career growth, progression, and learning development resources
- Annual salary reviews
- Unlimited free premium Flo subscriptions
- A whole host of other benefits (health/pension/social schemes)
Our Culture
We’re problem solvers, we’re adaptable, we’re empathy driven and results led.
People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.
Diversity, Equity and Inclusion
The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.
By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants
Top Skills
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals.
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Flo in numbers:
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#1 period tracker in the USA by active audience
#1 most downloaded female health app worldwide
47 million monthly active users
240 million installs
28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022)
Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information.
Flo intensively uses Data Science and AI to deliver the most personalized content and services available.
Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe.
We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
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