Job Title: Strategic Planning & Consumer Insights Analyst (VIE)
Department: Marketing
Reporting to: Strategic Planning & Consumer Insights Manager
Location: Tokyo, Japan
Contract Duration: 12 months
Are you ready to shape the future of premium spirits and wines in one of the most dynamic markets in the world? Pernod Ricard Japan, part of the world’s #2 leader in the premium spirits and wine industry, is seeking a Strategic Planning & Consumer Insights Analyst to join our team as we accelerate our growth in Japan.
In this role, you’ll be a pivotal contributor in driving Pernod Ricard Japan's transformation toward a consumer-focused, data-driven strategy. Join us in Tokyo to engage in a hands-on experience with our high-growth brands, influence key decision-making, and collaborate with global teams across multiple divisions.
What You’ll Do:
Strategic Planning (35%)
- Track Growth Metrics: Monitor the business's progress against our 3-5 year growth ambitions, identifying performance gaps, opportunities, and risks.
- Dashboard Development: Collaborate with local BI teams to create dynamic dashboards for better tracking against market trends.
- Executive Communications: Assist in crafting strategic updates for senior leadership at local, regional, and global levels.
- Workshop Facilitation: Support strategic workshops to embed and drive our vision with brand and commercial teams.
Consumer Insights (65%)
- Brand Equity & Audience Analytics: Monitor brand performance metrics (e.g., brand equity, social listening, and search trends), delivering insights to enhance brand strategies.
- Consumer & Shopper Insights: Implement tools to evaluate campaign success, identify knowledge gaps, and conduct deeper research when needed.
- Insight Sharing: Regularly update brand teams on consumer insights and KPIs in quarterly planning sessions, driving data-backed decisions.
Your Profile:
- Education: University degree in Business or Marketing.
- Language Skills: Fluent in Japanese and English with strong communication skills.
- Experience: 6-24 months in marketing, research, or strategic planning (internship experience included).
- Core Competencies:
- Analytical Mindset: Sharp analytical skills with a strategic, business-oriented approach.
- Exceptional Communication: Strong presentation and interpersonal skills in both Japanese and English.
- Agility & Initiative: Entrepreneurial spirit, adaptability, curiosity, and a passion for results.
Why Join Us?
This role offers an exciting opportunity to grow within a global industry leader, develop essential skills in strategic planning and consumer insights, and make a real impact on Pernod Ricard’s future in Japan.
If you’re ready to bring your analytical expertise and strategic vision to a market leader in premium spirits, we want to hear from you!
Job Posting End Date:
Target Hire Date:
2025-02-01
Target End Date:
Top Skills
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
