ID5 enables addressable and measurable advertising to support the growth of the digital economy and provide free and safe access to content and services. Technical changes, signal loss, and increasingly more stringent data protection regulations require new, advanced technologies that enable audience addressability while respecting people’s privacy preferences.
ID5 has risen to this challenge and developed solutions that support publishers’ and marketers’ need for better addressability. Its laser focus on Identity sets it apart from competitive solutions and enables the company to offer the most advanced and sophisticated identity services to over 100,000 media properties, and hundreds of technology platforms and advertisers, making it the most adopted identity solution in the market.
About this role
The Vice President of Strategic Partnerships is responsible for driving revenue via ID5 channel partnerships. This includes procuring new channel partners, both reseller and enablement platforms (platforms that enable ID5 ID audiences or campaigns to be transacted upon), as well as leading an account management team to evangelize and nurture revenue throughput across partners. In this role, they will work closely with colleagues in Sales, Marketing, Product and Operations to lead the development and growth of ID5’s Strategic Partnership function. This is a new role at ID5, reporting directly to the Chief Commercial Officer.
Key Responsibilities
- Manage and develop a team of 2 account managers in 2025. Grow team in 2026.
- Act as a business lead for ID5’s most valuable strategic partners who are mostly comprised of data platforms (CDPs/DMPs, data collaboration, graphs) and DSPs
- Define target markets as well as prospect and negotiate contracts with would-be partners, particularly data collaboration and qualified ID5 reseller companies
- Work collaboratively with peers in:
- Sales to procure new customers enabled by channel partners
- Publisher/Distribution to streamline partner onboarding as appropriate
- Marketing to cultivate partner product marketing and event support
- Finance to ensure appropriate ID5 Reseller forecasting and billing
- Legal to ensure partner contracts are airtight and protect ID5’s interests
- Product to help guide partner integration conversations and provide input for new channel partner development, including how they may optimally impact a commercial framework with partners,
- Develop and execute an on-going training and communications system for ensuring ID5 is top of mind and understood by channel partner employees
- Working with the Commercial Operations Manager, oversee, enforce and communicate a clear pipeline management process for tracking reseller revenue and channel partner deals
- Represent ID5 at relevant industry conferences, including speaking publicly on ID5’s behalf as guided by ID5 Marketing
Requirements
- 10+ years in external facing role within Marketing or Advertising technology
- 5+ years experience managing people, ideally mid-level Account Managers
- 5+ years experience in SaaS based business development or sales
- In-depth knowledge of the AdTech data marketplace
- Comfortable and skilled public speaker and communicator
- Travel up to 25% of time, including international travel ( predominantly Europe)
What we offer to our talent
- Remote-first working policy
- A competitive compensation package, including stock options in ID5
- WeWork membership and option to work from different WeWork locations
- Regular offsites to enjoy face-to-face time and to bond further with your colleagues
- A dynamic environment that offers room for growth and development to all employees
- A friendly, international, and multicultural team
- We are proud to be an equal opportunity employer. We celebrate diversity and are passionate about creating an inclusive environment in which all employees can thrive
More about ID5
Launched in September 2017, ID5 currently employs 50 people and works with premium publishers, ad tech platforms, and advertisers globally. Built to improve addressability across all digital advertising environments, ID5 has rapidly established itself as the most adopted identity solution in the market, prevailing over larger and more established companies thanks to its unique position and focus on providing the best identification and data protection technology.
The company is backed by financial and strategic industry investors who believe in ID5’s vision and plan. This investment has allowed ID5 to expand the business, increase its footprint globally, and hire the best talent to support its ambitious growth plans.
Recognized as one of the most outstanding employers by Digiday’s WorkLife Awards 2023, ID5 is a remote-first company, allowing employees to work from different locations and time zones indefinitely. We equip our team with all the tools needed to perform their work remotely, and we ensure people bond and stay connected thanks to regular all-hands meetings, communication tools such as Slack and Zoom, and by organizing regular offsites around the world. We also offer WeWork membership for those who prefer not to work from home, and allow individuals to move across different WeWork locations. More details about our remote-first organization here:https://www.linkedin.com/posts/mathieuroche_team-remotework-remoteworklife-activity- 6927642580742504449-KbhL
What We Do
ID5 is the leading next-generation identity solution provider combining addressability and data protection technologies to make digital advertising more efficient, valuable, and safe for all stakeholders, consumers included.
ID5 acts as an identification infrastructure that connects and supports the digital advertising ecosystem by enabling efficient user identification across all environments.
We help publishers make their audience addressable and to better monetize their inventory and we enable advertisers to reach their audiences with personalized messages and to measure the results of their efforts.
Everything is done in compliance with data protection regulations. Our privacy-by-design encryption technology respects and enforces people’s data sharing preferences in the advertising value chain.
Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit www.id5.io
