Vice President, Public Relations – B2B Technology (Adtech, Martech, SaaS, AI)
5WPR is seeking an experienced and dynamic Vice President, Public Relations to join our thriving B2B Tech practice. This role is ideal for a strategic communications leader with deep expertise in Adtech, Martech, SaaS, and AI. The VP will provide senior-level counsel to clients, lead high-impact media strategies, and drive agency growth through business development and team leadership.
Here’s what you’ll be doing:
- Lead and manage senior-level client relationships, serving as the primary strategic advisor and trusted partner.
- Develop and execute innovative, results-driven PR strategies that align with business objectives.
- Expand agency visibility and reputation by driving new business initiatives and identifying growth opportunities.
- Deliver top-tier media strategy, securing high-impact coverage and thought leadership placements in relevant industry and business press.
- Mentor, develop, and inspire a team of PR professionals, fostering a culture of excellence and collaboration.
- Ensure exceptional client service, providing proactive strategic counsel and solving challenges with creativity and agility.
- Identify and introduce new agency capabilities to clients, expanding service offerings and driving revenue growth.
- Maintain a strong industry network, staying ahead of trends in Adtech, Martech, SaaS, and AI to inform client strategies.
Here’s what you have:
- 8+ years of PR experience, with a strong track record in B2B Tech (Adtech, Martech, SaaS, AI).
- Agency experience required, with expertise in client management and business development.
- Proven media relations success, securing top-tier placements and shaping narratives in tech and business press.
- Exceptional writing and storytelling abilities, including crafting compelling client messaging, strategic plans, and thought leadership content.
- Strong leadership skills, with a passion for mentoring and developing teams.
- Ability to drive results, meeting and exceeding client expectations and agency growth targets.
Why you'll love working here:
- Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
- Flexible PTO
- Summer Fridays and Winter, Spring, and Fall Fridays too!
- Hybrid work model offering flexibility and work-life balance
- Expanded parental leave and family planning support
- Continuous learning through “5W University” and development initiatives
- Student Loan Reimbursement
- Professional Development Support
- Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
- Charitable giving, including matching donations
This is an exciting opportunity to play a key role in shaping the future of 5W’s B2B Tech practice while leading cutting-edge PR campaigns for some of the most innovative companies in the space.
Top Skills
What We Do
With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (beauty and fashion, consumer brands, lifestyle and entertainment, food and beverage, health and wellness, technology, travel and hospitality, home and housewares); B2B (corporate communications, technology, reputation management, CSR, sustainability communications); digital media (social media, SEO and graphic design), public affairs; government relations; and crisis communications. 5W’s team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine’s Best Workplaces 2022.
The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.
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