Vice President, Product Sales

Job Description

Nielsen is looking for a Vice President, Product Sales focused on account relationships across a roster of Nielsen's Advertiser, Agency, Digital, and TV media clients. This role is focused on new business growth and expanding sales of Nielsen’s audience measurement services through direct client engagement, working closely with account management and product to demonstrate Nielsen’s value to help the client base. In this role, the Vice President of Product Sales will report to the SVP of Global Product Sales and will play a critical role in shaping and executing our US sales strategy for a specific product pillar.   by identifying and capitalizing business growth in the US.  You will align your sales strategies with company objectives and product understanding to deliver sustainable business growth.

Goals

• Develop and implement a comprehensive sales strategy across all our clients in the US that align with Nielsen business objectives for your product pillar.
• Ensure a clear client-specific sales strategy is in place across the client roster
• Develop and foster a PS team that is based on a results-driven culture that emphasizes accountability and continuous improvement. 
• Monitor sales performance metrics and KPIs to identify areas for improvement and implement corrective actions immediately
• Sales administration - fully versed in the status of your opportunity pipeline and required next steps to close deals
• Set ambitious sales targets and ensure their achievement through effective planning and execution
• Monitor market trends, competitor activities, and industry needs to identify opportunities and proactively address threats

Responsibilities

• Develop, lead and inspire a team of sales professionals, fostering a culture of collaboration and high performance
• Establish clear goals, performance metrics for the sales team, regularly reviewing and providing feedback to ensure continuous improvement. 
• Partner with the revenue operations & pricing strategy leadership teams to optimize sales process, tools and, technologies to enhance efficiency and effectiveness
• Collaborate with cross-functional teams, including marketing and product to ensure alignment and drive custom satisfaction and to launch new capabilities for incremental revenue
• Build and maintain strong relationships with key customers, partners, and stakeholders. 
• Leverage customer feedback to refine sales strategies and improve product offerings
• Provide expert-level product expertise in direct client pitches, clearly communicating to prospects the product benefits and how those benefits will address key client needs
• Possess expert-level knowledge of your product suite, with the ability to provide timely and compelling answers to client questions about the products and their benefits
• Identify and advocate for the strategic product development imperatives for your product suite, informed by a deep understanding of client needs, product capabilities and limitations, and Nielsen strategic considerations
• Work with internal Nielsen partners, including Account Management, Product, Commercial Opps, and Communications, to launch new capabilities to generate incremental revenue and client satisfaction
• Identify opportunities and support development of proposals that address the client’s core business issues.
• Lead internal training as needed to ensure Account Management teams are well-versed in your product suite

Qualifications

• Bachelor’s degree and 15+  years of experience in sales, a background in television and/or agency a plus
• In depth knowledge of Nielsen as a business and its products, services, and offerings 
• Understanding of the television/digital industry, including current state and future trends
• Attention to detail, excellent problem solving skills, and ability to meet deadlines and respond to clients timely
• Ability to operate in a fast paced environment, manage multiple responsibilities simultaneously, and work well with a diverse customer base and various internal teams
• Strong presentation and communication skills
• Strong team player - this is a sales role that will adapt with the team over time 
• Travel 20-40%

Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimate of salary range for a new employee to be offered this role would be between $100,000 - $300,000, which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

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