Vice President, North America Institutional Marketing

Job Description
At J.P. Morgan Asset Management, we leverage the power of perspective to guide our clients on the path to achieving their objectives. The Vice President is a member of the North America Institutional & Retirement Marketing team, which focuses on understanding client needs and building impactful marketing strategies strongly aligned with our sales teams. This pivotal role offers the opportunity to lead impactful marketing strategies and engage with key institutional and retirement audiences.
As a Vice President of North America Institutional Marketing within the Asset & Wealth Management team, you will lead high-level marketing initiatives across various sectors including defined benefit, endowment, foundation, healthcare, and retirement/401(k) plans. Your role will involve ensuring our marketing strategies effectively appeal to institutional and retirement audiences, and successfully position our comprehensive solutions. You will also work closely with cross-functional teams to promote engagement and business success.
Job responsibilities:

• Partner with the Head of Marketing to develop strategies that support defined benefit, defined contribution, and other key client segments.
• Lead large-scale, cross-segment marketing initiatives in collaboration with Marketing, Sales, and other teams.
• Develop and manage digital client journeys for institutional and retirement audiences.
• Oversee digital communications, ensuring alignment with engagement objectives.
• Employ data-driven decision-making to enhance marketing measurability and ROI.
• Build and manage data reporting frameworks to support business objectives.
• Cultivate a collaborative culture that values diversity of thought and experience.
• Build trust and partnerships across lines of business, regions, and marketing centers of excellence.

Required qualifications, capabilities, and skills:

• 10+ years of marketing experience in asset management, retirement, or wealth management.
• Experience in leading cross-segment and top-tier initiatives.
• Ability to challenge conventions and develop unique marketing programs across owned, earned, and paid channels.
• Insight-driven with the ability to understand institutional and retirement client needs.
• Innovative mindset with the ability to develop competitive marketing programs.
• Ability to develop relationships and lead through influence.
• Effective collaborator with the ability to work independently.
• Strong project management skills with attention to detail.
• Excellent communication skills, both written and verbal.
• Proficiency in Microsoft Word, PowerPoint, and Excel.

Preferred qualifications, capabilities, and skills:

• Experience with defined contribution/retirement and institutional asset management clients.
• Strong relationship-building skills across sales, marketing, and other functional partners.
• Proven track record of building credibility and trust in a matrix organization.
• Ability to work across multiple locations and partner with people at all levels.
• Ability to employ an experimental mindset to test and scale marketing enhancements.

About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
About the Team
J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.