Vice President of New Business Sales

Meet Benevity

The world’s coolest companies (and their employees) use Benevity’s technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, United Kingdom, the United States and more!

We are looking for a driven and strategic VP of New Business Sales to lead our New Business sales efforts. This role is crucial in helping us refine and optimize our sales processes, improve sales KPIs, and ensure that we continue to exceed revenue goals while developing a high-performing sales team.

As the VP of New Business Sales, you will be responsible for leading a talented group of sales professionals and sales managers. Your primary objective will be to develop and optimize the sales processes, improve team performance, and create an environment that fosters collaboration, accountability, and continuous improvement. You will be hands-on in coaching your team, reviewing deals, managing pipelines, and driving results to meet and exceed revenue targets. This role reports directly to the Chief Sales Officer and will work closely with the Sales Operations, Sales Enablement, Marketing, and Product teams to drive success.

What you’ll do:

Team Development & Sales Coaching:

• Lead by Example: Provide hands-on coaching and mentorship to sales reps and sales managers. Regularly participate in deal reviews and pipeline management to provide strategic guidance and ensure alignment with sales goals
• Develop Existing Talent: Help enhance the performance of existing sales reps and sales managers by identifying opportunities for skill development, refining sales approaches, and offering ongoing professional development. Ensure they are positioned for success as they scale with the business
• Performance Management: Continuously track and evaluate team performance, using data-driven insights to provide constructive feedback, celebrate wins, and identify areas for improvement
• Sales Manager Development: Foster an environment of growth and development for the sales management team, ensuring that they are equipped to lead their teams effectively, refine sales strategies, and drive performance

Sales Performance Optimization:

• Refine Sales Processes: Optimize and refine existing sales processes to ensure efficiency and scalability. Work closely with Sales Operations to analyze current workflows and implement improvements that reduce sales cycles, increase conversion rates, and improve average deal size
• Drive Sales KPIs: Take ownership of key sales KPIs, including closed-won deals, average sale price, sales cycle length, and pipeline growth. Continuously track these metrics and drive initiatives to improve performance across the board
• Sales Methodology & Best Practices: Work alongside Sales Enablement to ensure the team adheres to best-in-class sales methodologies. Ensure sales reps are equipped with the tools, resources, and training they need to succeed

Cross-Functional Collaboration:

• Collaborate with Sales Operations: Partner with Sales Operations to ensure accurate forecasting, monitor leading indicators, and evaluate trends in sales performance to proactively adjust strategies and maintain momentum
• Work with Marketing and Product Teams: Collaborate closely with Marketing to ensure effective go-to-market strategies, messaging, and lead generation campaigns that are aligned with the team’s needs. Provide feedback to the Product team on client insights, product requirements, and competitive intelligence
• Client Success & Implementation Collaboration: Ensure seamless client handoff and post-sale experience by working closely with Implementation and Client Success teams. Participate in Contracting, Legal, and Implementation Transition meetings to represent the New Business Sales team

Strategic Leadership:

• Set and Track Sales Goals: Lead the team in meeting and exceeding annual revenue targets, sales units, and market share objectives. Continuously monitor KPIs and OKRs to ensure the team is on track to meet these goals
• Sales Forecasting & Reporting: Provide ongoing and accurate sales forecasts to the Chief Sales Officer, Sales Operations, and Finance teams. Offer insights on sales performance, pipeline health, and competitive landscape
• Competitive Intelligence & Market Strategy: Work cross-functionally to define competitive intelligence strategies and contribute to pricing and product strategies that are tailored to our ICP
• Communication & Change Management: Lead the communication of strategic updates, process changes, and new initiatives to the team. Ensure that everyone is aligned and informed about business priorities, changes, and company-wide goals

Client Engagement & Relationship Building:

• Develop Key Relationships: Travel as needed to industry events and in-person meetings with prospective clients to build relationships and deepen engagement within our ICP
• Advocate for Clients: Ensure that the team maintains a client-first mentality, focusing on consultative selling and ensuring that new business clients become long-term advocates for Benevity’s products and services

What you’ll bring:

• Proven Sales Leadership: At least 5 years of experience in leading sales teams, with a strong track record of developing and optimizing sales processes and improving sales KPIs such as closed-won deals, average sale price, and sales cycle length
• Track Record of Success: Demonstrated ability to consistently meet or exceed revenue targets and KPIs. Proven experience driving performance improvements and pipeline growth
• Hands-On Coaching: Strong background in hands-on sales coaching, deal review, and pipeline management. Ability to mentor and develop existing sales reps and managers for future success
• Sales Process Optimization: Expertise in refining and optimizing sales processes for improved performance, ensuring that the team is prepared for the next stage of growth
• Sales Methodology: Deep knowledge of consultative sales methodologies and the ability to drive their adoption across the team. Preferred experience with Sandler
• Cross-Functional Collaboration: Experience working cross-functionally with teams such as Sales Operations, Sales Enablement, Marketing, and Product to drive success
• Strategic Thinking & Execution: Strong ability to think strategically, identify market trends, and adjust tactics to ensure long-term success. Demonstrated ability to lead and execute on key business initiatives
• Communication & Reporting: Excellent communication skills, with the ability to present insights, forecast accurately, and collaborate effectively with executive leadership

Discover your purpose at work

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where we work

At Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.

Join a company where DEIB isn’t a buzzword

Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. 

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [email protected].

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