Vice President, Global E-Commerce & Marketing Operations

Job Summary: 

The VP, Global E-Commerce is a key business leader who will lead the strategy and growth of the iHerb global e-commerce business and operations. The role works cross-functionally with our merchandising, product, customer experience, global logistics, international, and global marketing channel teams as well as external partners to drive continuous improvement in a fast evolving global e-commerce space.

Key Responsibilities:

• Strategic E-Commerce Leadership:

  • Develop and implement a global e-commerce strategy that aligns with the company's overall mission, values, and growth objectives.

  • Identify and prioritize key growth opportunities to optimize iHerb web and app properties for international markets, product categories, and digital channels.

  • Stay abreast of industry trends, consumer behavior, and emerging technologies to drive innovation and competitive advantage.

• Marketing & Merchandising:

  • Partner with the merchandising team to curate compelling product assortments that meet the needs and preferences of target customers.

  • Partner with merchandising and international teams to develop pricing strategies, promotions, and shipping offers that maximize profitability while remaining competitive.

  • Partner with merchandising to develop effective co-op marketing strategies and tactics to drive growth for partner brands.

• Operations & Technology:

  • Oversee the e-commerce marketing operations team to ensure smooth operations and content updates across iHerb web properties and apps.

  • Partner with technology teams to implement and maintain robust e-commerce platforms, systems, and integrations.

  • Ensure the security and privacy of customer data and comply with relevant data protection regulations.

• Digital Experience Optimization & Localization:

  • Collaborate with product & IT on the design, development, and optimization of the company's e-commerce websites, mobile apps, and other digital touchpoints from a business & marketing perspective.

  • Ensure a seamless and personalized customer experience across all channels, from initial product discovery to purchase and post-purchase support.

  • Utilize data and analytics to identify customer friction points and opportunities for improvement.

  • Collaborate on an effective A/B testing and experimentation plan to optimize website performance and conversion rates.

• Team Leadership & Development:

  • Build, inspire, and lead high-performing e-commerce and marketing operations teams, while working cross-functionally with various functions (merchandising, international teams, operations, technology).

  • Foster a culture of collaboration, innovation, and continuous improvement.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Deep knowledge and understanding of the online e-commerce space, especially from a global perspective.

• Subject matter expertise in all e-commerce KPIs related to a customer’s journey, from first visit through ongoing retention over time.

• Experience collaborating and communicating effectively across all levels of an organization, from C-level to individual contributor level.

• Familiarity with product compliance, cross-border retail and global logistics a plus.

Equipment Knowledge:

• High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana.

• Experience and familiarity with online marketing and e-commerce platforms, for instance, Google Ads, Meta Ads platform, Channeladvisor, marketplaces, other paid social and communications platforms.

Experience Requirements:

• Proven track record of e-commerce growth and scale.

• 10+ years of experience in team building and development

• 10+ years of experience in e-commerce growth and marketing, including site optimization, marketing operations, paid media, paid search, paid social, display, video, influencer and brand marketing.

Education Requirements: 

Bachelor’s Degree in Business or related field preferred, or a combination of education and equivalent work experience