Vice President & General Manager, DC Operations and Sales for WDCW/WDVM and The Hill

Posted 8 Days Ago
Be an Early Applicant
Hagerstown, MD
125K-375K Annually
Expert/Leader
Digital Media • News + Entertainment
The Role
The Vice President & General Manager will lead media properties in Washington, DC, focusing on operational leadership, strategic planning, and sales management for WDCW and WDVM, as well as The Hill. Responsibilities include driving successful advertising sales, developing community relationships, increasing audience engagement, and managing high-performing teams to exceed revenue targets.
Summary Generated by Built In

Nexstar Media, is seeking a dynamic results-driven Vice President & General Manager to lead its media properties in Washington, DC. The General Manager will have oversight of WDCW (CW), WDVM (Independent),  www.dcnewsnow.com and all digital, mobile, and social assets associated with the stations as well as oversight of advertising sales and generating event revenue for The Hill . 

This dual role combines operational leadership, strategic planning, and sales management expertise to drive success for our stations and The Hill.  The ideal candidate will leverage their proven skillset and extensive experience in leading broadcast operational teams within sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development.  Additionally, they will possess a strong background in creating locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing our overall reach. In addition, the person will lead The Hill sales efforts including revenue-generating strategies, developing new partnerships, driving sales growth, and maintaining strong client relationships. The ideal candidate will have extensive advertising experience in high-stakes sales environments and will be expected to create and expand relationships at the local, regional, and national levels, and should possess a deep understanding of Washington DC and national advertising marketplace. The candidate should be driven, strategic, accountable, and highly outgoing, with a keen interest in and knowledge of politics, policy, news, and happenings on Capitol Hill. A demonstrated ability to promote a collaborative culture is essential, ensuring operational efficiencies and continued growth. The person who can handle this role will be an innovative thinker with a proven track record of exceeding business objectives, leading cross-functional teams, and cultivating strong client and community relationships.

Essential Duties and Requirements

  • The ideal candidate for this position will be a seasoned and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community in which they serve and have a proven history of audience and revenue development and growth.
  • Ideal candidates should possess a strong history of revenue achievement, share growth and financial expense understanding. 
  • This position requires a leader with exemplary strategic vision, focused execution, and a verified understanding of local outreach and thoughtful community involvement. 
  • In addition to having a proven track record of managing high-performing sales teams, the successful candidate must be effective in collaborating with department heads and staff members, while promoting teamwork preferably with oversight of a large staff.  
  • Candidate should have a deep understanding and a strong working relationship with the advocacy and DC agency community.
  • Familiarity and interest in politics and policy, and an appreciation and respect for journalism
  • Strong experience around selling traditional, print, digital, video, and events packages
  • Collaborating with the marketing and events teams to create and sell sponsorship opportunities
  • Strong leader, with outstanding communication and mentoring skills
  • The ability to engage local community leaders and develop long-term relationships with key station clients is essential.
  • Solid experience working at a respected and leading brand
  • Good reporting and organizational skills

Qualifications

  • Bachelor’s degree in business, marketing, or a related field (MBA preferred)
  • 10+ years of progressive sales experience, with at least five years in a senior leadership role
  • Proven success in managing multimillion-dollar revenue targets and complex sales cycles
  • Strong knowledge of media, political advocacy, government relations
  • Exceptional leadership, communication, and interpersonal skills
  • Demonstrated ability to build and lead high-performing sales teams
  • Expertise in CRM tools and sales analytics
  • A proactive, solution-oriented mindset with strong negotiation skills
  • Familiarity with the Washington, D.C. and Capitol Hill environment

Salary Range:

Base $330K - $375K

Bonus $100K - $125K

About Nexstar Media Group, Inc.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

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The Company
HQ: Irving, TX
5,001 Employees
On-site Workplace
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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