Vice President, Client Services - EDU

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. 

THE ROLE

Zeta Global is seeking a senior driver of Client Services within the Zeta Action’s Education Division, the VP of Client Services provides P&L ownership and leadership for the lead generation business unit.  A senior level marketing strategist and leader who also executes critical functions directly, the VP is responsible for growing an existing portfolio of higher education clients, expanding our presence in the higher ed market, and industry expansion to high LTV consisdered purchase vertical clients.  She/he should be able to foster and nurture relationships with client decision-makers, advance the client relationships through strategic marketing consulting, identify growth opportunities, and empower an account team to fulfill against our client contractual obligations.  She/he must be able to elevate the abilities of the account team through responsible leadership, development and engagement. 

Client Services is responsible for managing client relationships, overseeing and ensuring performance excellence from internal delivery partners, with the goals of achieving client growth, revenue growth and profitability. The VP ensures all of this through execution of an account planning process that aligns with client business goals and Zeta growth drivers. 

Client Management:

• Delivers on and actively manages client relationship at multiple organizational levels, aligned with client & internal targets / business objectives
• Balances long-term client and corporate goals with immediate client and corporate objectives and needs
• Identifies opportunities to scale existing lines of service and introduce cross sell capabilities in support of clients’ business objectives
• Participates in sales / business development process for new prospects considering relevant lines of services
• Oversees contract compliance and service level fulfillment

Thought Leadership:

• Strong performance marketing, communication, technology experience and orientation
• Helps formulate our go-to-market strategies and develop new products for relevant markets
• Is quick to identify areas of inefficiency, leverages and develops solutions that produce measurable results
• Brings creative approaches to decision-making, while stimulating ideas from others
• Understands how to leverage data for client performance and product development across multiple deployment channels

People Management:

• Cultivates trusting & productive relationships with internal teams across multiple internal stakeholder groups – interactive teams, email & affilifate teams, support teams, and SME’s
• Contributes to company’s evolution - i.e. knowledge sharing, best practices, processes
• Sets example by embracing and honoring company values and guidelines
• Contributes to professional development plans of direct/indirect reports

Business Management:

• Assumes overall financial responsibility for relationship with client - managing growth planning, revenue growth and profitability
• Oversee the management of the organization including strategic and operational planning, fiscal oversight and organizational policies and procedures
• Maintains a pulse on client relationship health, communicating challenges and opportunities to senior management
• Effectively balances and aligns client & company needs
• Direct the organization with the objectives of maximizing financial growth, increasing client base, establishing short-term and long-range objectives and representing the company to potential clients and the general public
• Supports Sales in new business efforts

Background/Skills:

• Minimum 7-10 years of performance marketing experience with Client Services management in an Internet Marketing, Advertising, or consulting disciplines.
• University degree in Business, Communications, Marketing, Computer Science or relevant field
• Strong oral and written communication and presentation skills
• Demonstrated understanding of Customer Relationship Management, Content Management, Analytics, Digital Marketing, and Commerce Internet Technology
• Strong technical acumen/database marketing
• Proven competencies in managing complex teams and client relations
• Facilitates team motivation and team leadership skills
• Outstanding attention to detail
• Ability to deal with others with tact and good judgment
• Ability to react quickly, assess, and implement solutions
• Demonstrated ability to grow revenue in enterprise, multi-national accounts
• Budget management

BENEFITS & PERKS 

• Unlimited PTO 
• Excellent medical, dental, and vision coverage 
• Employee Equity and Stock Purchase Plan 
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance 

And more!! 

PEOPLE & CULTURE AT ZETA 

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS! 

https://zetaglobal.com/press/?cat=press-releases