Tradeshow Event Marketing Manager

WHY WE’RE LOOKING FOR YOU

Retool is the fast way to build internal tools. Thousands of companies—like Brex, DoorDash, and Pinterest—use Retool to build custom apps that help them manage drivers, approve loans, and run any process that gets business done. We’ve grown exponentially each year since being founded, but need help reaching millions more developers. That’s where you come in.

Are you looking for a company where you can work with an amazing team to create really cool and engaging event activations at tradeshows like hosting your customers at a Supercar Driving Experience? We’re looking for someone that does more than just checks a box and executes against a task list. You’ll have extensive experience not only managing and executing tradeshows but you’ll also know all the different dependencies, impacts, deadlines, event email campaigns, enabling the audience acquisition teams, creating memorable experiences, and knowing if and when to pivot when things aren’t heading in the right direction. You are able to handle pressure and the demands that may come in when you are managing multiple tradeshows. You have seen it all and can adapt to changes when needed while rallying the team. We’re a fast-paced startup with plenty of room to experiment and create immediate impact from your work. You’ll get to wear different hats and work across many teams at Retool.

WHAT YOU'LL DO

In this pivotal hands-on role, you'll be at the forefront of leading and executing major quarterly events across North America. As a Tradeshow Event Marketing Manager, your primary responsibility is to develop and manage tradeshow marketing events that drive both new business pipeline and customer expansion. You will be partnering with sales and other cross functional teams to create marketing programs that will drive growth. On a day-to-day basis, you will:

• Develop and Implement a North America tradeshow and event strategy aligned with Retool’s Strategic Events goals. This includes ongoing identification, evaluation, and selection of relevant industry events based on a consistent criteria that focuses on where our target personas gather.
• Collaborate with your events & field marketing peers, sales, and product teams to define event objectives, messaging, deliverables, speaking slots, and participation.
• End to end planning: Strategy, pre-planning, during, and post-event. This also includes campaign integration with broader team initiatives, driving alignment and gaining buy-in from sales to maximize impact.
• Manage all aspects of each event: Sponsorship recommendation based on understanding what our target goals are, contract negotiation, booth location selection, booth design, materials, shipping, swag, email outreach, vendor relationships, staff scheduling and training, and own other engaging ancillary events we sponsor or host during these tradeshows.
• On-site leadership: Oversee all aspects of event setup, logistics, and on-site execution, acting as the primary point of contact to ensure flawless operations and a positive attendee experience.
• Post-event reporting: Lead post-event analysis by capturing key performance metrics, attendee feedback, and actionable insights, identifying opportunities for improvement and future success.

This position reports to the Global Field Marketing Lead. 25% travel in North America is expected.

THE SKILLSET YOU'LL BRING:

• 5+ years of tradeshow event marketing experience with a B2B or developer tools startup
• 5+ years experience planning and executing hosted and sponsored events
• 7+ years experience managing direct mailer/gifting campaigns
• The fast pace of start-up life requires adaptability, and team members may occasionally work outside standard hours to support key deadlines. Team members are encouraged to communicate openly about their schedules to support both personal and team productivity.