Marketing
Permanent
Job Description
At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home!
About the role:
In this role, you will be focused on Iberia (Spain and Portugal) working closely with key customers, the sales team, and the marketing department.
Your primary focus will be to develop, manage, and execute impactful e-Trade Marketing campaigns. A key responsibility will be to formulate an e-Trade Operations strategy for online channels, including the definition of specific activation plans for our AEG and Electrolux brands.
This position plays a crucial role in enabling the achievement of sales targets within the online marketplace.
Location
You will be based in our office in Madrid.
What you’ll do:
- Design commercial online strategy: product, price, service, user experience online store and marketing strategy to steer traffic.
- Market studies (competitor analysis, consumer data, purchase and navigation behaviors) to drive competitive advantages.
- Lead the e-commerce channel with external and internal stakeholders.
- Budgeting to assure online development at Etailers (WordPress etc.) and sales projections online for products and services in collaboration with KAMs.
- Data analysis and follow up on market data, ROI, conversion (%) and other metrics (underperformance vs targets, opportunities, best practice sharing etc).
- Constantly testing and optimizing the pages to improve the purchase funnel and to create strategies to drive repeat purchase, upselling and cross selling.
- Support and drive joint initiatives with Digital Marketing (online promotion guidelines, update branded sections, ecommerce toolkit, content creation/optimization).
Who you are:
- Previous experience (3-5 years) in a similar role.
- Proficiency in using digital marketing tools such as Google Ads, Google Analytics, social media platforms, and CRM systems.
- Fluent in English and Spanish (Portuguese as a plus).
- Excellent analytical skills; you always use data to define the action plan.
- Excellent prioritization and time management skills; you are used to work on multiple tasks simultaneously with a structured approach.
- Excellent communication skills, ability to build a cross functional network.
- Consumer focused mindset.
- PC literacy – MS Office (experienced Excel and PowerPoint user).
- Experience with Amazon Advertising (Sponsored Products & Sponsored Brands) is a plus.
As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.
#LI-AM1
Top Skills
What We Do
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.
