Trade Marketing Specialist

Technologies that provide better fuel economy, reduced emissions and great performance – BorgWarner makes it possible. As a propulsion system leader for combustion, hybrid, and electric vehicles we offer products that can be found in efficient gasoline, clean diesel, hybrid and pure electric vehicles as well as in commercial and on/off-highway applications. Through our ongoing commitment to innovation, BorgWarner delivers environmental-friendly solutions that improve driving comfort, performance, and reliability.

Do you process a strong work ethic, attention to detail, the ability to meet deadlines, and a commitment to Operational Excellence? Do you have good communication skills and the ability to multi-task and work in a fast-paced environment? If yes, you should join the BorgWarner Aftermarket Team!

BorgWarner Aftermarket Europe GmbH is offering a challenging opportunity for a

Trade Marketing Specialist - Aftermarket (m/f/d)

The Trade Marketing Specialist (m/f/d) is responsible for developing and executing trade marketing strategies and promotional activities to enhance product visibility, sales, and brand presence in the Atermarket segment. This role involves close collaboration with sales, product marketing, pricing and supply chain teams to implement retail programs, point-of-sale (POS) materials, and channel promotions effectively.

Key Responsibilities:

• Develop and execute trade marketing plans for aftermarket products in alignment with business objectives.

• Develop and implement general and local (including channel specific) promotions to drive sales, in coordination with sales team and Pricing Manager.

• Manage point-of-sale (POS) materials, merchandising, including co-branding to enhance visibility, in coordination with Marketing Corporate.y

• Build and implement general / local loyalty programs in 2 dimensions: sell-in (Distributors), sell-out (Garages), in coordination with sales team.

• Work and provide guidance to Sales team to support distributors, and garages with local marketing tools and campaigns, adapted to each region.

• Conduct market and competitor analysis to improve market knowledge and optimize promotional and product / pricing  strategies.

• Track promotion effectiveness and ROI, in coordination with Pricing Manager. 

• Build a plan of training, BW plant visits, and an annual (general or regional) « BW Aftermarket Summit », in coordination with the teams.

• Collaborate with Corporate Marketing to ensure consistency in all BW brand messaging usage and positioning.

• Coordinate with logistics and supply chain teams for good and timely execution of trade activities.

Key Skills & Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• 1-3 years of experience in trade marketing, preferably in the aftermarket sector(automotive, industrial, prescription technical goods, etc.).

• Strong knowledge of retail marketing, distribution channels, and promotions.

• Experience with merchandising, POS materials, and campaign execution.

• Analytical skills to assess market trends and trade performance.

• Proficiency in MS Office, CRM, and marketing tools.

• Ability to work in fast-paced, cross-functional environments.

• Good verbal and written knowledge of English

Would you like to play a role in shaping the future of the Aftermarket Business?

Apply now at www.borgwarner.com/careers

Internal Use Only: Salary

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