Trade Marketing Specialist

What will you work on?
The Spin Master Trade Marketing Specialist will be a key contributor to Spin Master Mexico and the global Marketing Team. The Trade Marketing Specialist will lead planning, execution, and measure of strategic shopper marketing initiatives. In this role, you will be providing innovative and best-in-class POS solutions to increase Brand Awareness and drive consumption. In this role, you will interact with multiple levels of internal and external stakeholders to develop a compelling POS strategy and execute tactics to support business objectives and the overall Marketing Strategy.
How will you create impact?

• Collaborate with Field Sales Manager for the ideation, planning & budgeting, production, and implementation of all in store activities, including point of sales materials and promotions.
• Primary ownership of the Spin Master brands in-store look and feel in the Mexican market and be the Trade Marketing Specialist and ambassador for internal and external stakeholders
• Manage the point of sales material (including budget, logistics, distribution, assortment, etc) by finding the most efficient solutions and making store check.
• Plan, manage, and well utilize marketing budget, including planning, controlling, monitoring and comparison-analysis to meet organizational objectives. Aim to maximize the ROI of marketing resources to reinforce brand awareness and preference in México.
• Collaborate with Brand Managers to build experiential activities, promotions and product communication.
• Support product launch activities in all channels to drive sell-through and increase market share and product positioning.
• Plan, coordinate and execute expos and retail annual events.
• Ensure that the feedback from our promoters or store sales is considered by regularly syncing up with our sales team, visiting customers and stores.
• To identify, develop and activate appropriate in-store activity plans
• Define innovative and winning POS strategy and execute compelling in-store programs (based on customer insights) coordinating Marketing activities.
• Create competitive intelligence in regards to in-store performance and promotions and ensure continuous exchange with sales team. Identify benchmark in toy industry and other related businesses
• Ensure proper forecasting and order management for in-store materials. Cooperate with Supply Chain to maintain accurate and appropriate inventory levels of all marketing materials
• Effectively train field sales team as well as retail customers to ensure efficient and successful utilization of POS material
• Develop and execute clients trade show strategy, including development of booth design and product flow, key shopper messages and product showcases.

What are your skills and experience?

• Trade marketing position with proven success at developing and executing POS strategies – toy industry experience a plus
• Strong knowledge of the retail environment (modern and traditional trade) as well as E-commerce
• Must have broad experience and understanding of all facets of the trade marketing discipline including POP material,  promotions, budget control, sales and distribution
• Proficiency in Spanish and English
• Passion for pop culture and entertainment would be a plus

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