Ticketing Marketing Executive - Saudi National

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Over the next 12 months Tahaluf will scale to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Gov and Non Gov Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners don’t just support the expansion of live events in the Kingdom; they’re also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG!

Building on the success of record-breaking tech event LEAP, which grew to be the world’s largest tech event globally in terms of attendee numbers in just its second edition, and award-winning cyber-security event Black Hat, Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including CPHI, CosmoProf, Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition in October.

Be part of an ambitious and highly committed team, who aren’t afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to: 

• Work within a highly dynamic business with the energy and style of a start-up 

• Be part of building a business that is launching new products and events at scale 

• Grab an opportunity to accelerate your career and make a real impact. 

The Ticketing Marketing Executive helps design and deliver critical aspects of the marketing strategy to achieve commercial objectives and revenue targets. 

Achieves this through the execution of the delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.

KEY RESPONSIBILITIES:

• Work with the wider marketing team to help deliver the ticketing marketing strategy for Money 20/20, focusing on new registration acquisition and upselling of registrations to generate commercial revenue.
• Administer and help develop campaigns focused around ticketing and revenue generation.
• Execute marketing plans to drive potential attendee engagement and increased ticket sales.
• Manage implementation of marketing plans across all marketing channels, monitoring effectiveness and provide recommendations to wider marketing team.
• Provide specific ticket purchase focus across all digital comms; from website, CRM, social, app.
• Monitor activities of main event competitors and provide feedback.

• Develops new and creative organic search growth strategies for each stage of a customer’s ticketing purchasing lifecycle, in accordance to the unique digital trends and platforms of various international markets.

• Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s).

ANALYSIS & INSIGHT

• Monitor campaign performances by producing relevant and timely reports.

• Recommend changes to campaign execution based on data insights.

• Identify trends and insights, and optimize spend and performance based on the insights.

• Share relevant insights with wider marketing team to drive revenues or pursue new opportunities.

MARKETING EXECUTION

• Work with marketers to identify the target universe and key segments within the target universe from a ticketing perspective.

• Excellent time keeper, with ability to juggle multiple projects

• Self-motivating with strong ability to work both on independent projects and projects involving many stakeholders

• Ability to communicate ideas clearly, effectively and persuasively

• Deadline and target driven

• Excellent verbal and written communication skills

Qualifications

• Minimum of 3 years’ experience as Marketing Executive

• Bachelor’s Degree or equivalent experience 

Background Knowledge, Skills & Experience

• Ticketing campaign experience.
• Building relationships with partners and stakeholders.

• Analytical and questioning mindset.

• Strong copywriting skills.

• Deadline and target driven.

• Experience of working in a pressurised environment.

• Excellent verbal and written communication skills. In Both English & Arabic 

• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel.

• Technology savvy. Able to quickly adopt and work with new technology solutions.

Desirable

• Experience of working with CMS platforms (but coding knowledge not required).

• Experience of managing social media through scheduling platforms such as Sprout Social or Hootsuite etc. And experience of social media listening and sentiment analysis.

• Eloqua and CRM experience
• Formal business/marketing higher education qualification.

• Events marketing experience.

Additional Information

What you will get

• Medical Insurance for individual and family
• Annual leave – 25 days 
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere – 1 month every year

Local Relocation Package*:

• Paid flight to Riyadh (for you and your dependents) 
• 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 
• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices 

*If eligible