Technology Industry Go to Market (GTM) Lead EMEA

Posted 7 Hours Ago
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Staines, Surrey, England
Hybrid
Senior level
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
We're putting AI to work for people.
The Role
The Technology Industry GTM Lead EMEA will work with sales teams to localize ServiceNow's solutions for strategic customers, engage with C-suite stakeholders, and drive revenue growth through pipeline development. Responsibilities include developing trusted relationships, analyzing business trends, and executing partner engagements to support customer-focused initiatives.
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Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The Technology Industry Go to Market (GTM) Lead EMEA is a role that operates together with ServiceNow's customer-centric industry transformation sales teams as well as core functions within the firm (i.e., marketing, product, customer success & implementation partners, etc.) to identify and localize the ServiceNow Technology Industry solutions to the market and to specific customers / buying centers. S/he will closely align with our account teams in several strategic clients to seed and develop strategic opportunities based on industry solutions.
S/he will serve as the main regional point of contact for the strategic accounts connecting with more senior and C-suite stakeholders, taking our messaging, communications and experience to the next level with an industry-based lens in their language, and considering their challenges and needs. The ideal candidate brings a grounded point of view, is visionary with the art of the possible, is fact-based and objective in his/her orientation and communication and serves as the key Subject Matter Expert (SME) stakeholder.
S/he will closely align with our core and solution account teams across forcused on MSP, SI and High-Tech accounts, to seed and develop strategic opportunities based on industry solutions. S/he will build trusted relationships with customer and partner executives, partner with sales leaders, and be a significant contributor to the revenue growth.
This leader is ultimately responsible for 4 specific areas of responsibility, including:

  • Customer Focused Pipeline Development - operate as the industry expert, introducing and educating executives and senior leaders to ServiceNow through leadership and participation with customers at industry events, executive business reviews, etc. This activity should directly lead to new pipeline creation.
  • Sales Oriented Pipeline Progression - Partnering with account executives and their teams to progress pipeline by infusing industry expertise (solution, messaging, etc.) into account strategy, forming relationships with key buying center executives, and helping shorten deal lifecycles by helping the team highlight the business value and competitive differentiators.
  • Partner Development & Execution - leading priorities with select (top 3-4) partners to support in industry leadership positioning, enablement and customer development. Focus should be an accelerant for customer focused pipeline priorities.
  • Analyze, Drive & Report on The Business - analyzing the regional business to understand trends, opportunities, needs, KPI impact and movement against goals, and use that to feed/fuel customer efforts within this sector. Utilize data to influence / change behaviors to drive results and reinforce high-yield actions.
    S/he is expected to "roll up their sleeves" and be comfortable devising a multi-year strategy to penetrate the local market. S/he thrives in a high growth, fast-paced environment, and can maintain a 'north star' point of view despite managing the urgent requests of a given day.
    A typical day involves equal parts brainstorming on how to go to market in region more effectively; attending high-value marketing events operating as an obvious Technology Industry SME; participating in c-suite engagement opportunities; working with Industry leaders and Marquee/Big Bets account teams on specific customers; and regularly meeting with key partner leaders driving mature relationships that support opportunities and driving future pipeline. Over time, this implies the ability to embed a new industry, customer-centric muscle and experience set in a consistent, scalable way.

  • Qualifications

    • 15+ years of experience in the Technology Industry with proven success in guiding strategy, operations and day to day functions within managed services, consulting or support.
    • 5+ years of Enterprise Platform Software selling into Tech Industry organizations as a subject matter expert or in a business development, business consulting, solution consulting, or similar capacity.
    • Exceptional written and verbal communication skills - strategic, top down, concise
    • Ability to develop trusted advisor relationships with customers and sales organizations; demonstrated ability to advise and influence senior leaders, multiple teams / departments on strategy, messaging and customer engagement
    • Experience producing thought leadership content and communications for an international audience
    • Resourceful, self-motivated and able to prioritize independently shifting workloads in a dynamic, high growth environment
    • Agile business mind; adept ability to work in a matrix organization structure with a highly distributed team, leading through influence and relationship-building
    • Advanced skill level in designing and building in MS Powerpoint and Excel
    • Business application software product marketing, sales or delivery experience is preferred over infrastructure experience
    • Ability to achieve revenue growth and solution revenue growth targets for their overall region and accounts, in partnership with the direct account sales teams
    • Understanding of key repeatable industry use cases in Banking
    • Superior organizational skills with ability to effectively prioritize
    • Ability to travel up to 60% of the time
    • Bachelors and/or Masters degree in Business, Technology or related fields


    Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
    Additional Information
    Work Personas
    We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
    Equal Opportunity Employer
    ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
    Accommodations
    We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
    Export Control Regulations
    For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
    From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license.

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    The Company
    HQ: Santa Clara, CA
    26,000 Employees
    Hybrid Workplace
    Year Founded: 2004

    What We Do

    As the AI platform for business transformation, we're putting AI to work across organizations — freeing people for work that matters. Making old tech work with new tech. Reaching across departments, from the front office to the back office and every office in between. Our ambition? To become the defining enterprise software company of the 21st century (or "DESCO21C," as we like to call it).

    With more than 8,100+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be a Fortune 100 Best Companies to Work For® and World's Most Admired Companies™.

    Explore your future career with us, visit www.servicenow.com/careers.

    From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license.

    Why Work With Us

    By joining ServiceNow, you are part of an ambitious team of change-makers who have a restless curiosity and a drive for ingenuity. We're committed to helping our people do their best work and live their best lives so we can fulfill our purpose together. At the fastest-growing enterprise software company , you can grow can grow your career faster.

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    Employees engage in a combination of remote and on-site work.

    At ServiceNow, we lead with flexibility and trust. For some, home is the primary workplace. For those who come into a ServiceNow workplace, you are empowered to make team-guided and individual-led decisions on how and when you use the workplace.

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