Our goal at Liquid is to build the most capable AI systems to solve problems at every scale, such that users can build, access, and control their AI solutions. This is to ensure that AI will get meaningfully, reliably and efficiently integrated at all enterprises. Long term, Liquid will create and deploy frontier-AI-powered solutions that are available to everyone.
We're at an inflection point: our technology is built and differentiated, but the market doesn't know it yet. We're looking for someone who sees the raw intellectual challenge in taking a novel and unique model architecture and building widespread market awareness from ground 0.
The Opportunity
This role isn't about marketing an established product or riding the general AI wave. We're looking for someone who understands that the most interesting marketing challenges come from translating genuine differentiation into vertical-specific value propositions that resonate with stakeholders that matter.
The Core Question
“How do you position the same core technology to a biotech R&D director, an automotive OEM executive, and a financial services CTO – and make it make sense?” If you can answer that, you’re probably a good fit for this role.
What Success Looks Like
- You can rapidly immerse yourself in new industries, understanding not just the surface-level pain points but the deeper incentive structures and decision-making frameworks
- You translate complex technical capabilities into industry-specific value propositions that deeply resonate with sophisticated buyers
- You build and execute go-to-market strategies that acknowledge and leverage the different buyer journeys across verticals
Required Capabilities
- Demonstrated ability to quickly gain deep context in new industries through investigation and research
- Experience crafting differentiated positioning against established incumbents
- Track record of developing vertical-specific GTM strategies that drove measurable business outcomes
- Ability to understand and articulate technical differentiation in a way that matters to industry-specific buyers
Core Responsibilities
- Map and define sophisticated enterprise buyer personas across verticals, with specific focus on how different industries evaluate and adopt ML technology
- Track emerging ML model architectures & capabilities to identify strategic market opportunities and inform product positioning
- Transform complex ML infrastructure concepts into compelling, vertical-specific value propositions that resonate with both technical and business stakeholders
- Create technical content and sales enablement materials that demonstrate our unique approach to enterprise ML deployment
- Drive end-to-end launch strategy for new ML capabilities, ensuring GTM teams can effectively position our technical differentiation within each target vertical
The Right Candidate
- Sees the intellectual challenge in positioning novel technology against entrenched and well known brands
- Understands that effective messaging varies significantly by vertical and buyer persona
- Is energized by the opportunity to shape market perception before widespread recognition
- Prefers building positioning from the ground up rather than maintaining established product marketing
You'll be the bridge between genuine technical innovation and market understanding, working directly with our technical teams to translate capabilities into vertical-specific value propositions.
Success means turning skeptics into believers, one industry at a time.
Top Skills
What We Do
Our mission is to build capable and efficient general-purpose AI systems at every scale
