Product Marketing Manager - Technical

Technical Product Marketing Manager

WEKA is architecting a new approach to the enterprise data stack built for the AI era. The WEKA® Data Platform sets the standard for AI infrastructure with a cloud and AI-native software solution that can be deployed anywhere. It transforms legacy data silos into data pipelines that make GPUs, AI, and other performance-intensive workloads run faster, work more efficiently, and consume less energy.

WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory. We’ve raised $375M in capital with dozens of world-class venture capital and strategic investors. We help the world’s most innovative enterprises and research organizations, including 12 of the Fortune 50, reach discoveries, insights, and outcomes faster and more sustainably.

We’re passionate about helping our customers overcome complex data challenges to accelerate their innovation and help grow their businesses. If you share our passion, we invite you to join us on this exciting journey

WEKA addresses the storage challenges posed by today’s enterprise AI workloads and other high-performance applications running on-premises, in the cloud or bursting between platforms. The WEKA offers a modern subscription software-based data platform delivering 10x+ performance and scale demanded by today’s cloud and AI workloads. The WEKA Data Platform Delivers the simplicity of NAS, the performance of SAN or DAS and the scale of object storage, with no compromises.

Position Overview:

The product marketing team distills complex technologies into clear customer stories that communicate our benefits and then works with marketing and sales teams to ensure they are leveraged to drive demand. We develop awesome marketing assets, measure our success, and look for ways to improve. We juggle multiple priorities and execute high-quality deliverables small and large.

We seek an experienced, energetic, results-driven storyteller to bring our industry-leading Data Platform to life for customers, analysts, and sales teams. As a Technical Marketing Manager, you will combine your technical expertise with your marketing acumen to effectively communicate the value and benefits of our products to both technical and non-technical audiences. You will collaborate closely with cross-functional teams including product management, sales, and marketing to develop effective go-to-market strategies, create compelling messaging and positioning, and drive demand-generation efforts.

You're an experienced technical professional who is ready for the challenge of joining a fast-growing company. You are creative, resourceful, and goal-oriented. You enjoy the ability to deliver clear written and visual material to tell outstanding stories that inspire customers to buy your products and influencers to write about them. You are familiar with cloud storage technologies and how best to communicate their benefits to various audiences.

Responsibilities Include:

• Develop and execute product marketing strategies and cintent to position our cloud-native data solutions effectively in the market.
• Create high-quality technical content, including whitepapers, case studies, solution briefs, blog posts, videos, and technical documentation, to educate and engage our target audience.
• Develop and deliver compelling product presentations and demonstrations, both internally and externally, to showcase the capabilities and benefits of our cloud data storage solutions.
• Collaborate closely with product management, engineering, and sales teams to understand product features, capabilities, and competitive differentiators, and translate them into compelling marketing messages and value propositions.
• Enable the sales team with the necessary technical training, tools, and resources to effectively position and sell our cloud data storage solutions.
• Work closely with the sales team to provide them with the necessary tools, training, and support to sell and position our AI and ML data storage solutions effectively.
• Collaborate with demand generation teams to develop and execute marketing campaigns, leveraging both inbound and outbound marketing tactics, to generate leads and drive customer engagement.
• Create and ensure the successful execution of the go-to-market strategy across the larger marketing team
• Stay up to date with industry trends, emerging technologies, and best practices in cloud data storage and related domains, and share relevant insights and knowledge with internal stakeholders.

Primary Qualifications

• You have over 5 years of experience in product and/or solution marketing
• Proven experience in technical product marketing, product management, or related roles within the cloud storage or data management industry.
• Deep understanding of cloud data storage technologies, architectures, and industry trends, including knowledge of cloud providers (AWS, Azure, Google Cloud) and storage protocols (object storage, block storage, file storage).
• You are a storyteller able to break down complex concepts into simple and clear terms and a strong writer and visual communicator
• Strong technical aptitude and the ability to effectively communicate complex technical concepts to both technical and non-technical audiences.
• Demonstrated experience in creating a wide range of content, such as webinars, whitepapers, case studies, blog posts, and videos.
• Experience in developing go-to-market strategies, product positioning, and messaging for technical products.
• You have demonstrated ability in launching and growing innovative technology products through the product lifecycle
• Passion for technology, cloud computing, and data storage, with a customer-centric mindset.
• You have a bachelor’s degree in a relevant field or equivalent work experience, MBA or advanced degree a plus.

Concerned you don’t meet every qualification? Don’t let it stop you from applying!
WEKA is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this position but don’t meet every qualification in the job description, we encourage you to apply anyway – you may just be the right candidate for this or other positions at WEKA.

WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.