Technical Product Manager - MarTech, Marketing Insights & Technology

Description
Remote/Hybrid - This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, Pontiac, or Milford], you are expected to report to that location three times a week, at minimum.
The Role
General Motors Marketing Insights & Technology (MIT) team is seeking an individual who will leverage their experience and excitement for building marketing tools and technology to act as a Technical Product Manager. Are you someone who is passionate about building Marketing Technology (MarTech) products, working directly and deeply with business and technology stakeholders, defining a roadmap and executing on it with cross-functional teams? If so, this may be the role you are looking for! As a Product Manager, you will play a significant role in helping to bring together critical stakeholders to deliver relevant modern marketing tools for General Motors, and our iconic brands.
To be a successful Product Manager within the Marketing Insights & Technology, you'll be expected to be comfortable getting into and leading technical discussions, understanding technical concepts around marketing technology tools like data flow, workflow management, automation, content and asset management, and others. You will also need to be equally skilled and comfortable in defining roadmaps, building backlogs, defining sprint goals, prioritizing features and initiatives, and exciting and influencing teams and stakeholders around your vision and goals.
Build the future of omni-channel campaign creation and activation capabilities that allow our brand marketers and agencies to reach our customers where they are across the digital landscape. You'll build the tools and processes that marketers use to create modern campaigns, including multi-step journeys, and activate them across email, SMS, site experience, AdTech platforms, Asset Management (DAM), workflow and automation tools and more. You'll innovate and evangelize the future of marketing capabilities!
What You'll Do (Responsibilities):

• Definition of product vision, roadmap, backlog, and strategic direction
• Collaborate cross-functionally with both internal and external teams - with an ability to understand technical concepts in depth
• Collaborate across GM and within the MIT team to groom and define backlog and sprint plans
• Directly manage relevant technology, strategy, or agency vendor relationships
• Work closely with business and IT teams to ensure alignment of product roadmap, delivery, and vision
• Communicate and evangelize your product vision to executive leadership
• Foster collaborative relationships with key partners (i.e., business leaders, IT, Analytics) by driving priorities across business pillars
• Oversee and contribute to the development of feature requirements, user stories, acceptance criteria
• Support building any relevant business cases, quarterly business reviews, or presentations related to your domain, product or expertise area
• Contribute to PDMs overall Marketing Technology Product Management capability offering

Additional Description
Your Skills & Abilities (Required Qualifications):

• 5 years of relevant experience as a Product Manager, Solution Owner, Solution Architect
• A Bachelor's degree is required
• Deep understanding of core marketing functions and tools such as Adobe, Pega, Salesforce
• Comfortable in situations with ambiguity and multiple stakeholders in a complex org structure
• Hands on experience with Marketing Technology Platforms like CDP, DMP, DAM, CRM systems
• Experience leading teams cross-functionally
• Ability to mix technical and creative side of product management and marketing to create rationalized solutions
• High level of sound logic and analytical ability where problems are unusual and difficult
• Strong presentation skills
• This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate

Compensation:

• The salary range for this role is ($104,000 - $166,300). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
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