Technical Marketing Strategist

Job Description

As a Technical Marketing strategist, you will be responsible for executing and continuously improving the customer journey using digital content, including videos, user information, training materials, and more. You will collaborate with content, product, IT, and marketing managers to ensure the Agilent website's content, messaging, architecture, site features, and functionality meet our customers' evolving needs.

To accomplish this, you will:

Content Strategy and Creation:

• Develop and execute content strategies aligned with business goals.

• Create and maintain project plans, timelines, and budgets.

• Curate, create, and oversee digital content for the GC and GC/MS Help & Learning websites.

• Ensure content relevance, quality, and effectiveness for the target audience.

• Act as the primary interface with business stakeholders to ensure alignment with Agilent processes and standards. Identify and escalate conflicts.

• Research and use Agilent's journey and personas to ensure digital content meets user needs and requirements.

SEO and Analytics:

• Utilize tools like Google Analytics and Google Search Console to analyze content performance.

• Optimize content for search engines (SEO) and track key metrics.

Collaboration:

• Work closely with design teams and digital agencies to integrate textual and visual elements.

• Consult with marketing teams to enhance usage and identify market advantages.

• Drive a One-Agilent culture through Agilent field and Solution Unit collaborations.

Vendor and Asset Management:

• Manage vendors and independent contractors involved in content development.

• Ensure effective content performance through data analysis.

Qualifications

• 8+ years experience in digital content strategy, creation, and management. for entry to this level

• Proven track record of developing and executing successful content strategies

• Bachelor's or Master's Degree or equivalent

• Post-graduate, certification, and/or license may be required

Additional Details

This job has a full time weekly schedule. Applications for this job will be accepted until at least January 30, 2025 or until the job is no longer posted.

The full-time equivalent pay range for this position is $135,840.00 - $212,250.00/yr plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locations

Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. Agilent Technologies, Inc., is committed to diversity in the workplace and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email [email protected] or contact +1-262-754-5030. For more information about equal employment opportunity protections, please visit www.agilent.com/en/accessibility.Travel Required: 10% of the TimeShift: DayDuration: No End DateJob Function: Marketing