Technical Lead - Salesforce Marketing Cloud

Technical Lead - Salesforce Marketing Cloud 

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle

We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let’s talk about you.

Do you love learning about technology, having fun while you work, and delivering exceptional client outcomes? If so, this might be the role for you!

What you’ll do:

Client and Technical Delivery (80%) 

• Work closely with Project Managers, Functional Consultants, and with clients to architect digital marketing solutions through SFMC and related technology stack (CDP, Interaction Studio, Social Studio, Advertising Studio, Mobile Studio, Heroku etc.) to meet client needs and ensure the platform/product is leveraged efficiently and the go forward solution is easy to maintain and meets best practices. 
• Identify business needs and design elegant technical and functional solutions. 
• Become a trusted advisor to our clients and facilitate ongoing communications and guiding efforts to manage and exceed client expectations. 
• Document technical processes and run analysis between current and future states. 
• Collaborate with other architects and team members to detail, design, document, understand and/or deliver specifically technical specifications and solutions 
• Document architecture process flow, data flow, integration flow and architecture diagrams using visualization applications such as MS Visio, LucidChart or diagramming tools within Google Slides and PowerPoint 
• Collaborate with internal stakeholders (sales/pre-sales, engineering, other solution teams, etc.) to help customers maximize the value of their Salesforce Industry products and services. 
• Designing transformational technical solutions and working directly with customers to meet their business requirements in accordance with industry best practices. 
• Designing cross-cloud marketing automation solutions by utilizing a thorough understanding of various cloud platform integrations (AWS, Azure etc.) with SFMC 
• Responsible for the technical solution design, data feed, development and support of SFMC projects. The candidate must demonstrate progressive leadership in the full life cycle of the software development environment 
• Leading and mentoring the development teams on the project 
• Responsible for ensuring that the system accurately meets the defined expectations of the business, ensuring that proper testing is implemented, and performance requirements are closely monitored by working with the development teams 
• Responsible for creating and delivering, in a timely and accurate fashion, integrations with CRMs and workflow solutions. Knowledge of Salesforce/Apex, Force, Visualforce and J2EE technologies is a plus 

Salesforce Marketing Cloud Practice Development (20%) 

• Articulate Horizontal Digital Salesforce practice capabilities, offerings and value propositions. 
• Advocate and implement best practice development methodology to drive quality delivery of enterprise solutions. Develop POCs or help customers and partners with complex coding tasks. 
• Contributes to practice thought leadership and offerings. 
• Identify and co-lead internal initiatives to grow the consulting practice; contribute to the overall knowledge base and expertise of the team. 
• Participate in practice events and training (internal and/or external). 
• Stay current on technical learning and trends. 

Who you are:

• We work with our consultants to equip them with skills and experience to deliver the below expectation to clients. 
• We set our clients up for success (proactive best practice leadership, clear expectations, assumptions validated). 
• We know the business problem we are solving (validated before we build). 
• We have agreement between client and team about what good looks like (written down). 
• We build elegant, efficient solutions (find the right line between code and config, minimal technical debt). 
• We test our work before deploying (always). 
• We treat our client's environment with care and respect (measure twice / cut once). 
• We ask for help when we need it (we are aware of our blind spots). 
• We are transparent (we communicate risk, issues, bad news in a timely and clear way
• We help our clients become competent and confident owners of their solution (clean documentation, clear training) 

What you bring:

• 10+ years of experience in developing technology solutions with at least 5+ years of experience in implementing end-to-end Salesforce Marketing Cloud solutions 
• Expertise in designing comprehensive and complex digital marketing solutions using Salesforce Marketing Cloud 
• Specializes in gathering and analyzing information and designing comprehensive solutions that meet best practice standards and the clients needs. 
• Salesforce.com integration experience, including between different business systems as well as working with integration tools 
• Strong hands-on experience of configuration, customization, and implementing new instances of SFMC. Programming experience with APEX APIs and APEX Trigger is a plus. 
• Highly proficient in HTML, SQL, Javascript, CSS, AMPscript, SSJS, GTL and Marketing Cloud API Integration, Data management, segmentation, and ETL best practices for technical solutioning 
• Being highly efficient in Marketing Cloud Studio/Builders including Automation Studio, Email Studio, Journey Builder, Advertising Studio, Social Studio, Mobile Studio, Marketing Cloud Connect, Distributed Marketing, Contact Builder, Reporting, Analytics and Datorama 
• Data analysis and database design experience with RDBMS such as MS SQL Server (preferable), MySQL, Postgres or Oracle 
• Experience working with APIs – SOAP and REST based APIs 
• Deep technical understanding of Salesforce Marketing Cloud pillars including Interaction Studio, Advertising Studio and Salesforce CDP. 
• Ability to define the system landscape, identify gaps between current and desired end-states and deliver a Marketing Automation solution. 
• Solid stakeholder management and communication skills, and the ability to articulate transformation journeys and outcomes 
• Demonstrated success working in a collaborative environment to design a scalable solution to meet client business needs and participate in system configuration. 
• Experience leading teams in analysing complex problems, design and implementation of related solutions 
• Detail-oriented with the ability to learn quickly to leverage new concepts, technologies, and solutions. 
• Ability to work independently and be a self-starter 
• Cutting edge innovator who continually studies and keeps herself/himself updated with new MarTech technologies and trends, and is involved in projects that push the capabilities of existing technologies. 
• Salesforce Marketing Cloud Developer and Salesforce Marketing Cloud Consultant certifications are a must 
• Bachelor’s degree preferred 

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.