Our Story
Pointr is the market leader in Indoor Mapping, Location and Analytics and the inventor of AI-based map production. Its innovative (20+ patents) Pointr Maps™ platform is used by millions of users across offices, retail locations, airports, hospitals, and more every month.
As the top choice of Fortune 100 customers and billions of sqft. deployed globally (30+ countries), Pointr is always on the lookout for great team members to support its fast growth. Our core values are Ownership, Harmony, and Scale, and we look for Passionate, Kind, and No-Ego team members to join the team.
Role Overview
As a Technical Content Writer, you will drive our content plan and be responsible for creating, managing, and publishing high-quality content that speaks to our technical audience. You’ll work closely with internal stakeholders and experts to gather insights and shape content that’s both informative and compelling. This role will challenge you to bring a fresh perspective while ensuring technical accuracy and relevance to our target audience.
Key Responsibilities
Content Strategy: Lead and manage a content plan that delivers impactful, consistent, and technically accurate pieces.
Stakeholder Engagement: Conduct interviews and briefings with key stakeholders, including tech team members, product leaders, and external experts.
Content Production: Create a minimum of one long-form article and two short-form pieces per month. Collaborate to refine the content plan and ensure it aligns with company goals.
Content Creation: Write and edit various content types (blogs, long-form articles, case studies) that reflect a deep technical understanding while maintaining an engaging and informative tone.
Publication & Distribution: Publish content directly on HubSpot and ensure it aligns with our branding and SEO strategies.
Visual Collaboration: Partner with our Product Designer to create visuals that support and enhance the written content.
Minimum Qualifications
- Strong technical background, with the ability to write accurately about complex subjects.
- Excellent communication skills, with a proactive approach to reaching out to stakeholders, asking insightful questions, and following up on feedback.
- Experience in B2B SaaS content creation.
- Proficiency with CMS tools, specifically HubSpot.
Preferred Qualifications
- Demonstrated interest in technology trends, particularly with a focus on companies like GAFA (Google, Apple, Facebook, Amazon).
- Background as a technology journalist, especially with experience at publications like Wired or similar.
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What We Do
Pointr is a global leader in indoor location. Pointr technology uses machine-learning techniques to create the best performing and the most scalable indoor location technology available today.
Pointr Maps platform enables location-based services such as digital mapping, navigation, location tracking, geofencing, and powerful location-based analytics.
Pointr’s information security is ISO 27001 and ISO 27017 certified and approved by Cisco, Microsoft, Siemens, Extreme Networks, CBRE, ISS, DHS, and many others.
We work with major customers in healthcare, smart workplace, retail, and aviation across North America, Europe, and Asia, including UCHealth, the U.S. Department of Homeland Security, U.S. Airports (Washington Regan and National), two major U.S. Airlines and one of the major U.S. department store retailers. To date, Pointr is live in thousands of venues with more than 2 million unique daily sessions and powering geolocation for 25 million people globally.
Visit www.pointr.tech to find out more about Pointr Maps platform.
