Talent Brand & Attraction Specialist

Position Title: Talent Brand & Attraction Specialist
Position Type: Temporary - Full-Time
Position Location: CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-Bristol
Grade: Grade 05
Requisition ID: 32784
About Us:
At McCain Foods, we know the importance that food plays in people's lives - the power it has to uplift and bring people, families, businesses and communities together. Did you know that 1 out of 4 fries in the world are made by McCain? As a privately owned family company with over 60 years of experience, a presence in over 160 countries and a global team of 23,000 people, our values and culture are at the heart of everything we do.
We are dedicated to fostering innovation and excellence in our industry and shape what a sustainable future could look like. As we continue to expand our footprint, we are seeking a dynamic Talent Brand Specialist to oversee and enhance our positioning globally as the employer of choice across all business functions we have here.
Job Summary:
As a Talent Brand Consultant, you will play a pivotal role in shaping our employer brand and attracting top talent worldwide. You will develop and implement strategies to enhance our visibility, reputation, and appeal as a top employer, while collaborating closely with HR, marketing, and business leaders. This will be a contract role, 12 months in duration and can be staffed from our Florenceville, New Brunswick or Toronto, Ontario office locations.
Key Responsibilities:

• Strategy Development: Create and execute a comprehensive talent brand content strategy for our global social media channels that aligns with our organizational goals and values.

• Brand Messaging: Develop compelling messaging and storytelling that communicates our employer value proposition across various platforms both internally and externally.

• Campaign Management: Design, implement, and monitor talent branding campaigns using digital and traditional media to attract diverse talent.

• Market Research: Conduct market research and analysis to understand current trends, competitor positioning, and candidate expectations.

• Stakeholder Collaboration: Partner with HR, marketing, and leadership teams to ensure consistent branding and messaging across all candidate touchpoints.

• Content Creation: Oversee the creation of engaging content, including social media updates, events materials, and other resources that showcase our culture and opportunities.

• Performance Metrics: Establish key performance indicators (KPIs) to measure the effectiveness of talent branding initiatives and report on progress.

• Community Engagement: Build and maintain relationships with industry partners, universities, and professional organizations to enhance our outreach and reputation.

• Training and Workshops: Conduct workshops and training sessions for internal stakeholders to elevate understanding and execution of the talent brand strategy.

Qualifications:

• Bachelor's degree in Marketing, Human Resources, Communications, or a related field.

• 3+ years of experience in employer branding, talent acquisition, or marketing, preferably in a global organization.

• Strong understanding of digital marketing strategies and tools, including social media, SEO, and analytics.

• Strong interpersonal skills with experience to manage stakeholders and collaborate across various functions.

• Fundamental skillsets in graphic design ( I.E Canva/Adobe), creative copywriting, and basic videography & postproduction.

• Exceptional communication and storytelling skills, with the ability to engage diverse audiences.

• Proven ability to manage multiple projects simultaneously and work collaboratively in a fast-paced environment.

• Experience with data analysis and reporting to drive smart decision-making.

• Passion for talent acquisition and a deep understanding of the current job market.

What We Offer:

• Competitive salary and benefits package.

• Opportunity to work in a dynamic, global environment.

• Flexible work arrangements and a supportive team culture.

• Hybrid role (2 days a week) out of our beautiful Toronto office.

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
The health and safety of McCain employees and their families has been our number one priority since the start of COVID-19 pandemic. With vaccination restrictions easing across the globe we do not currently require employees to be vaccinated, but we reserve the right to change this mandate in line with health guidance and regulations in each country.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy
Job Family: Human Resources
Division: Global Human Resources
Department: Global Talent Acquisition
Location(s): CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-Bristol
Company: McCain Foods (Canada)