[TAIWAN] Product and Market Access Manager

Company Description

Santen is a specialized life sciences company with a proud 130-year heritage focused exclusively on ophthalmology. As a Japan-originated, global company with our footprint in over 60 countries, we are dedicated to delivering innovative treatments and digital solutions for eye health and addressing vision-related social issues for people around the world. 

Job Description

We are seeking a dynamic and strategic Product and Market Access Manager to join our team in Taipei, Taiwan. In this pivotal role, you will be responsible for developing and implementing product strategies and market access initiatives to drive business growth in the Taiwan healthcare market.

• Develop and execute product strategies aligned with company goals and market demands
• Lead market access initiatives, including pricing strategies and reimbursement models
• Collaborate with cross-functional teams to ensure successful product launches and market penetration
• Analyze market trends, competitor activities, and regulatory changes to inform strategic decisions
• Develop and maintain relationships with key stakeholders, including healthcare providers, payers, and regulatory bodies
• Create and deliver compelling presentations to internal and external stakeholders
• Monitor and report on product performance metrics and market access KPIs
• Identify and capitalize on new market opportunities to drive business growth
• Ensure compliance with local regulations and industry standards

Qualifications

• Bachelor's degree in Business, Marketing, or related field, MBA degree is plus
• Minimum of 3 years of experience in Product management and Market access experince within the International pharmaceutical industry is plus
• In-depth knowledge of the Taiwan healthcare market and regulatory environment
• Combination of reimbursement + self-pay/ethical segment must to have
• Strong project management skills with a track record of successful product launches will be plus
• Fluency in Mandarin Chinese and English, with excellent written and verbal communication skills
• Proven analytical and strategic thinking abilities
• NPI experience a plus for new product launches expected in 2027
• Proficiency in MS Office suite and data analysis tools
• Strong presentation and stakeholder management skills
• Ability to work effectively in a fast-paced, cross-functional environment
• Willingness to travel within Taiwan & Overseas as required
• Pharmacist License is a plus
• Excellent marketing, sales planning and communication skills
• Good strategic planning and organization skills
• Result oriented 

Additional Information

MARKETING:
Responsible for establishing strong product presence in Taiwan in the field of Pharmaceutical (Ophthalmology)and introducing new products as they become available, with aim of obtaining a reasonable market share within acceptable timeline agreed upon from supervisor. Planning and implementation of overall marketing strategy (Annual / Mid-term); Value maximization by product strategy, Product life cycle management; PDCA management for product strategy implementation; Strengthening the Company’s brand image by quality marketing activities; Evaluating market potential for new pipelines BD products. Leading to complete new product launch plan and taking the leader role in prelaunch stage; Engaging key stakeholders to endorse Santen products.

MARKET ACCESS: 
Dual role as the Market Access lead. This position is responsible for the development of market access strategies and value proposition for the Company’s products by working in close collaboration with the regional / local stakeholders (Marketing, Sales, Medical Affairs, etc.). The scope of this role also includes leading the preparation of NHI reimbursement related documents and the development of suitable pricing strategies.