Systems Administrator - GTM and HubSpot

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
Senior level
Healthtech
The Role
As a Marketing Systems Administrator at Lantern, you will administer and optimize marketing technologies including HubSpot. Responsibilities include integrating systems, creating targeted lists, evaluating new marketing tools, collaborating with cross-functional teams, troubleshooting issues, ensuring data quality, and training staff on system usage.
Summary Generated by Built In
About Lantern

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com. 

About You:

  • You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins. 
  • INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
  • You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas. 
  • You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
  • Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear. 
  • You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life. 


If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.


Marketing Systems Administrator

Lantern is seeking a highly skilled and motivated Marketing Systems Administrator to join our team. In this role, you will be responsible for administering and configuring all marketing-owned technologies, including both B2B and B2C tools. Currently, the focus will be on HubSpot, Outreach, Monday.com, and the integration of marketing technologies with other internal Lantern systems. Additionally, you will be a key player in evaluating and acquiring new marketing technologies, while ensuring seamless collaboration with cross-functional teams on technical projects and solutions. 

You will be the go-to person for marketing technology and will help translate business needs into technical requirements, ensuring that marketing systems support overall business goals and processes effectively. 

Location: Remote | USA | Travel Required

Responsibilities:

  • Administer, configure, and optimize the marketing technologies used by Lantern, including HubSpot 
  • Implement and manage integrations between marketing technologies and other Lantern internal systems to streamline processes and ensure data flows seamlessly. 
  • Create and manage targeted lists based on segmentation parameters and importing these lists across various systems (e.g., SFDC, HubSpot, Outreach) to support marketing campaigns, sales outreach, and customer communications. 
  • Evaluate new marketing technologies, contributing to requirements gathering, vendor evaluation, and implementation planning. 
  • Collaborate with cross-functional teams (Sales, IT, Customer Success, etc.) to define technical requirements for projects where Marketing is a contributor. 
  • Document and communicate system configurations, workflows, automations and processes you implemented to both technical and non-technical stakeholders. 
  • Troubleshoot and resolve issues within marketing technologies, acting as the primary point of contact for internal teams. 
  • Ensure data quality and consistency across all marketing platforms, performing regular audits and data cleanup tasks. 
  • Provide training and support to marketing teams on how to best use the systems, tools, and integrations in place. 


Requirements:

  • Minimum of 5 years of hands-on experience in systems administration, with a strong understanding of MarTech and marketing operations. 
  • Proven experience working with HubSpot or similar marketing CRM technologies, including custom workflows, automations and process builders 
  • Experience with API integrations, data synchronization, and managing connectors between systems. 
  • Possess a strong understanding of systems data architecture to help define and structure the flow of data across technologies 
  • Strong ability to translate business requirements into technical solutions and communicate complex technical concepts to non-technical stakeholders. 
  • Excellent problem-solving skills, with the ability to identify, troubleshoot, and resolve system issues. 
  • Strong organizational skills and attention to detail. 
  • Ability to work independently and manage multiple projects simultaneously. 


Preferred Skills:

  • Familiarity with Salesforce and Salesforce to Hubspot integrations 
  • Experience configuring lead activity and status changes across multiple platforms in a tech stack 
  • Experience in an Agile environment and familiarity with project management tools. 


 Benefits

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Short & Long Term Disability
  • Life Insurance
  • 401k with company match
  • Paid Time Off
  • Paid Parental Leave


Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Top Skills

Hubspot
Salesforce
The Company
HQ: Dallas, TX
121 Employees
On-site Workplace
Year Founded: 2011

What We Do

Headquartered in Dallas, Texas, Employer Direct Healthcare™ (EDH) is an innovative healthcare services company that provides high-quality, cost-effective solutions to self-insured employers through two core products, SurgeryPlus™ and CareCentral™.

Whether it is SurgeryPlus or CareCentral™, our Care Advocates are the heart of our business. Beginning with the first time they call in, members are paired with a dedicated Care Advocate, who serves as their personal full-service healthcare concierge for as long as they are enrolled in our services. As experts on each of our members’ medical plans, our Care Advocates truly handle it all, from locating the best providers for a member’s specific needs, to coordinating any logistics and scheduling all of their appointments.

SurgeryPlus™ is a valuable supplemental surgery benefit that transforms the way employers provide and pay for their employees’ planned medical procedures. With SurgeryPlus™, we pre-negotiate bundled rates for thousands of non-emergent surgical procedures, which allows us to generate significant savings for both employers and their employees. With this benefit, members have access to our full-service healthcare concierge services and our exclusive national network of 100% board certified physicians representing numerous specialties, including orthopedics, sports medicine, spine, general surgery, gastroenterology, women’s health/GYN, bariatrics, ear, nose and throat (ENT), cardiac and more.

CareCentral™ is a full-service healthcare concierge service that is designed to assist members in understanding and navigating all of their healthcare decisions, from something as simple as answering a benefits-related question or locating a primary care provider, to something as complex as coordinating treatment for conditions such as cancer, transplants, chronic conditions, surgeries and more. When it comes to the ways CareCentral™ can assist members with their healthcare needs, the sky is the limit!

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