System Director of Marketing and Communications

Position Summary: 

The Marketing and Communications System Director is a strategic leader responsible for developing and executing comprehensive marketing and communication plans to promote our key growth initiatives, our services, our people and to generate a strong sense of brand promise to the community and our care team. They work to enhance the organization's reputation by increasing patient engagement, and achieving its strategic goals using modern and innovative tactics. They will collaborate closely with leadership throughout the health system and within the community to identify ways to tell our story that promote a culture of being exceptional. The Marketing and Communications System Director is both relational and analytical allowing them to advise and support the organization as a trusted resource.

Minimum Qualifications:

Required

• Bachelor degree in communications, marketing, journalism or related field.
• Seven (7) years of experience in similar role.
• Five (5) years of experience in a leadership / management role

Preferred

• Master degree in related field.
• Marketing experience in a healthcare system.

Essential Job Functions:

In addition to the essential functions of the job listed below, employees must have on-time completion of all required education as assigned per DNV requirements, Bozeman Health policy, and other registry requirements.

• Strategic Planning & Development:
  • Develop and implement marketing and communication strategies aligned with the organization's overall goals and objectives. 
  • Evaluate market research and analyses to best support the launch of cohesive campaigns to promote strategic growth and volumes. 
  • Create and manage brand guidelines and monitor for consistent brand messaging across all marketing and communication efforts to promote excellence internally and externally.
  • Play an integral role in advising new clinics and service expansion from a marketing perspective.
  • Oversee the development and implementation of marketing campaigns, including advertising, public relations, social media, and digital marketing efforts. 
• Content Creation & Management:
  • Create and oversee a content strategy for patient testimonials, employee stories and ongoing series.
  • Oversee editorial calendar development to ensure consistent and timely content delivery. .
  • Work with multidisciplinary stakeholders to ensure content accuracy, brand alignment, and target audience relevance. 
  • Regularly conduct physical audits of the printed and digital material to identify ways to enhance patient navigation of our physical and digital footprints (i.e. clinic signage, patient education materials, website, telecommunications).
• Media Relations & Public Relations:
  • Oversee the Communications team as it pertains to managing media outlet relationships to ensure positive coverage of the organization.
  • Act as an organizational spokesperson. Establish business agreements to formalize media and sponsorship arrangements that are innovative and positions the health system to be the premier source of health-related information.
  • Develop and execute public relations strategies and personally engage with key community leaders to build and maintain an exceptional public image. 
  • Coach and mentor leadership within the health system to engage in additional community opportunities that will strengthen our relationship with others.
  • Design and oversee an evidence-based crisis communication framework. Manage crisis communication needs and effectively respond to media inquiries and public concerns. 
• Stakeholder Engagement & Communication:
  • Develop and implement strategies to engage with key stakeholders, including patients, physicians, employees, community members, and others. 
  • Build and maintain relationships with external partners, including vendors, agencies, and community organizations. 
  • Manage communication with internal stakeholders, including employees, leadership, and departments. 
  • Identify strategic sponsorship and partnership opportunities that will further our community engagement and a promote a cohort of brand ambassadors in addition to our care team and patients.
• Team Leadership & Management:
  • Lead and manage a team of marketing and communication professionals, including marketing specialists, writers, graphic designers, and public relations specialists. 
  • Oversee the performance and development of team members, providing guidance, training, and mentorship. 
  • Foster a collaborative and productive work environment within the team and across departments. 
• Budget Management & Reporting:
  • Develop and manage the marketing and communications budget, ensuring efficient allocation of resources. 
  • Track and analyze marketing performance metrics to measure the effectiveness of campaigns and initiatives. 
  • Prepare reports and presentations to communicate marketing and communication results to stakeholders. 
• Compliance & Regulations:
  • Ensure compliance with all relevant healthcare marketing and communication regulations and guidelines. 
  • Stay informed about industry best practices and trends in healthcare marketing and communication. 

Knowledge, Skills, and Abilities

• Demonstrates sound judgement, patience, and maintains a professional demeanor at all times
• Ability to work in a busy and stressful environment
• Strong interpersonal, verbal, and written communication skills
• Creativity, problem analysis, and decision making
• Exercises tact, discretion, sensitivity, and maintains confidentiality
• Detail oriented, organizational skills, and the ability to prioritize
• Superior ability to write in a journalistic style that is customary for corporate and external publications
• Ability to offer sound media relations advice and training to senior leadership.
• Knowledge of the regional media landscape
• Ability to work with corporate management, employees, media, and the larger community.
• Ability to coordinate efforts of various teams in order to present a coherent message

Schedule Requirements

• This role requires regular and sustained attendance.
• The position may necessitate working beyond a standard 40-hour workweek, including weekends and after-hours shifts.
• On-call work may be required to respond promptly to organizational, patient, or employee needs.

Physical Requirements

Lifting (Rarely – 30 pounds): Exerting force occasionally and/or using a negligible amount of force to lift, carry, push, pull, or otherwise move objects or people.Sit (Continuously): Maintaining a sitting posture for extended periods may include adjusting body position to prevent discomfort or strain.Stand (Occasionally): Maintaining a standing posture for extended periods may include adjusting body position to prevent discomfort or strain.Walk (Occasionally): Walking and moving around within the work area requires good balance and coordination.Climb (Rarely): Ascending or descending ladders, stairs, scaffolding, ramps, poles, and the like using feet and legs; may also use hands and arms.Twist/Bend/Stoop/Kneel (Occasionally): Twisting, bending, stooping, and kneeling require flexibility and a wide range of motion in the spine and joints.Reach Above Shoulder Level (Occasionally): Lifting, carrying, pushing, or pulling objects as necessary above the shoulder, requiring strength and stability.Push/Pull (Occasionally): Using the upper extremities to press or exert force against something with steady force to thrust forward, downward, or outward.Fine-Finger Movements (Continuously): Picking, pinching, typing, or otherwise working primarily with fingers rather than using the whole hand as in handling.Vision (Continuously): Close visual acuity to prepare and analyze data and figures and to read computer screens, printed materials, and handwritten materials.Cognitive Skills (Continuously): Learn new tasks, remember processes, maintain focus, complete tasks independently, and make timely decisions in the context of a workflow.Exposures (Rarely): Bloodborne pathogens, such as blood, bodily fluids, or tissues. Radiation in settings where medical imaging procedures are performed. Various chemicals and medications are used in healthcare settings. Job tasks may involve handling cleaning products, disinfectants, and other substances. Infectious diseases due to contact with patients in areas that may have contagious illnesses.*Frequency Key:  Continuously (100% - 67% of the time), Repeatedly (66% - 33% of the time), Occasionally (32% - 4% of the time), Rarely (3% - 1% of the time), Never (0%).

The above statements are intended to describe the general nature and level of work being performed by people assigned to the job classification.  They are not to be construed as a contract of any type nor an exhaustive list of all job duties performed by the personnel so classified.

77211395 Marketing