Dynata has an exciting opportunity for an experienced leader to join as the Senior Vice President of Product leading the Ad Effectiveness & Connected Data. Reporting to the EVP of Product, this position is responsible for driving the product strategy & positioning for the Ad Effectiveness and Connected Data capabilities. The successful candidate will have demonstrated excellence in Product Management and Strategic thinking and must have strong commercial, communication and technical skills in addition to being adept at solution innovation and understanding of our customer base and wider industry.
RESPONSIBILITES
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Own & define the product and business strategy for the Ad Effectiveness and Connected Data products in terms of ensuring effective positioning of the right capabilities, in the relevant geographies, to specific customer types.
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Build a world class product function for Ad Effectiveness and Connected Data capabilities
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In collaboration with the marketing team own the communication of the product strategy.
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Own the product lifecycle including roadmap for the strategy of the product capabilities to support the overall commercial strategy.
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Drive understanding appropriate levels feasibility requirements for products in partnership with sales.
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Drive consent and PII strategy, in particular for consent outside of the US for legal purposes
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In collaboration with sales leads own business cases, competitive benchmarking, opportunity sizing & user group/advisory board management
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Own pricing & PLI’s for products in collaboration with finance, support product target creation with finance.
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Lead effective glide path strategy for moving key product capabilities into our new platform infrastructure, Own the tech relationship for the business
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Drive product innovation and own how new technical capabilities including AI can be used within products
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Align with marketing on external positioning of the product capabilities, create compelling reasons for why customer should want to use our new capabilities
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With the Design and Customer experience leads harmonize and drive new simplified product onboarding.
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Build strong partnership with sales leaders; consult and support the needs of the sales teams, ensure strong partnership with sales enablement
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Work closely with partner lead on both inbound & outbound opportunities, have M&A pipe
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Drive product telemetry tools for greater business insights. Track and measure performance and product ROI.
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SKILLS AND ATTRIBUTES
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Superior strategic thinker with strong commercial acumen
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Strong experience of US market, having spent time working in the region
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Excellent executive presence
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Strong expertise and workflow understanding of the advertising and media industry
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Demonstrated expertise in product management, creating effective customer centric solutions
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Good experience of Data solution capabilities and technology
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Understanding of relevant legal regulations for Data
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Very strong communication and leadership skills
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Very comfortable at being a single contributor as well as managing direct teams and virtual teams.
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Adept at building competitive benchmarking and product positioning materials.
EXPERIENCE
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Bachelor’s degree required
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Minimum of 10 years of hands-on experience in product management, project management and customer engagement
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Experience of the market research industry in particular with domain understanding of the advertising & media industry
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Experience of managing complex products & business lines
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Experience cloud capabilities and new and emerging technologies
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Experience of managing cross business projects & products.
At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.
Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity
The salary range for this position in is $225K-$250K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status
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What We Do
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization.
The Dynata data platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights. Our vision for the Dynata data platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth.
We’ve helped more than 6,000 market research firms, brands, media and advertising agencies, publishers, and consulting and investment firms around the world and in every industry accelerate transformation, enable better decision-making, and deliver revenue growth.
