Supervisor, Programmatic

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

The Precision team is Zenith’s in-house hands-on-keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the over-arching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever-evolving digital landscape (particularly as it relates to new ad tech and new types of data collection). They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights than might inform or support broader marketing strategies.

The Supervisor oversees the development and execution of programmatic campaigns across multiple channels within Zenith’s Precision team. They must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.

The Supervisor will possess the technical skills to flawlessly execute high-profile programmatic campaigns, employ best practices, and as the direct supervisor of junior-level programmatic buyers provide constructive critiques about campaign design in order to exceed client objectives. The Supervisor owns planning activities for complex or large-spend campaigns, and is responsible for generating insights while driving learnings across the full suite of the client’s digital activities.

As the day-to-day point of contact for Strategy and Activation colleagues within Zenith, they own the development of programmatic education for clients, internal and external status documentation, and facilitates discussion during client meetings when strategy or campaign insights are being presented.

Alongside the Associate Director, the Supervisor will be tasked with innovative thought leadership around audience strategies, channel adoption, data applications, and campaign optimization. To achieve this, the Supervisor will also be asked to build strong relationships and establish clear lines of communication with ad tech partners in the industry.

Responsibilities:

• Direct and manage the daily workflow of all Precision campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Exposure to and activation experience of Private Marketplaces (PMP)
• Review client deliverables for quality and ensure that any recommendations are sound and viable
• Understand and effectively communicate Precision’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance in collaboration with the Analytics team
• Lead monthly campaign billing and forecasting exercises for senior management
• Adopt established account management standards and enhance campaign best practices
• Maintain accountability for QA procedures across upcoming and live campaigns
• Assist in training, mentoring, and developing team members on technology and addressable media concepts
• Assist in the growth of junior team members through regular 1:1 meetings, identifying career development opportunities, being a sounding board for questions, etc.
• Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
• Foster strong communication and collaboration within the team and the agency
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Experience with CPG, Retail, Telco and/or Finance clients highly desirable but not required

Qualifications

• Bachelor's Degree
• Understanding of media planning & buying elements
• Strong analytical and mathematical skills
• Experience with DR/Low Funnel/Subscriber Acquisition based clients is a plus
• Previous experience with Incrementality Testing
• Experience analyzing large sets of data and building subsequent client recommendations
• Excellent communication and writing skills
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
• 3+ years of integrated experience managing Display, Video and/or Mobile Programmatic Media Buying
• Proficiency in programmatic buying and experience should include ability to traffic and QA campaigns technologies such as TTD, Yahoo & DV360. DCM should also be a familiar tool.
• Proficiency in Microsoft Office solutions including advanced Excel and PPT skills
• 2+ years with increasing levels of responsibility within an agency or media company
• People management experience, managing 2+ reports in an account management/client services team is desired but not required for the right candidate

Additional Information

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $70,000 - $105,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/09/2024.

24-12128