Strategist, SEO

Duties/Responsibilities:

• Lead SEO campaigns for a range of clients, ensuring high-quality execution and adherence to SEO best practices across on-page, off-page, and technical SEO.
• Conduct in-depth SEO audits, identifying opportunities for optimization and driving data-driven strategies to improve client performance.
• Collaborate with content, development, and marketing teams to ensure alignment and execution of holistic SEO strategies.
• Manage medium to large SEO accounts, acting as a primary point of contact for client communications and reporting.
• Provide strategic recommendations for SEO growth, leveraging tools such as Google Analytics 4 (GA4), Google Search Console (GSC), and Ahrefs to identify key areas of opportunity.
• Optimize content strategies based on keyword research and user intent, working closely with content creators to deliver impactful SEO content.
• Oversee and refine link-building strategies, ensuring effective outreach, high-quality backlinks, and alignment with client goals.
• Lead technical SEO efforts, including domain migrations, troubleshooting site performance issues, and improving site architecture for better crawling and indexation.
• Present performance updates and strategic recommendations to clients, ensuring clear communication of results and action plans.
• Mentor and guide junior team members, providing training on SEO tools and techniques.

Key Performance Indicators (KPIs):

• Average at least 5% increase in client organic traffic across all accounts.
• Average at least 10% increase in impressions across client accounts.
• Contribute to increasing client revenue growth through SEO strategies and optimizations.

Required Skills/Abilities:

• Strong understanding of basic and intermediate SEO concepts, including technical SEO, link building, and on-page optimization.
• Proficiency with tools such as Google Analytics 4, Google Search Console, Ahrefs, and Looker Studio.
• Ability to handle large data sets, utilizing RegEx and other tools to refine GSC data for actionable insights.
• Excellent written and verbal communication skills, with the ability to explain complex SEO concepts to non-technical audiences.
• Comfortable with basic client management tasks, including following up on meetings, managing deadlines, and providing regular updates.
• Familiarity with vertical SEO types such as local, image, shopping, and video search.
• The ability to conduct presale audits to support sales teams, providing insights that help identify growth opportunities and inform client proposals is a plus.
• Experience with backlink acquisition is a plus.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

Hiring Process:

• Stage 1 (Recruiter Screen) - After you submit your application, our talent recruitment team will review and reach out to candidates. During this 20-30 minute phone call, we’ll discuss your career journey and professional motivators.
• Stage 2 (Hiring Manager & Team) - In this stage, you'll meet with the hiring manager and team to dive deeper into your experience with SEO, including your familiarity with tools like Ahrefs, Semrush, or similar keyword research platforms. We'll also discuss your approach to developing and executing strategies and performing on-site SEO tasks such as keyword mapping, technical SEO, and content planning. This conversation will help us understand your technical expertise, problem-solving abilities, and how you approach staying adaptable and inquisitive in a fast-paced environment.
• Stage 3 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our Chief Growth Officer and Co-Founder, Jon Zacharias. This conversation is to gain insight into our company vision, culture, and how your role will contribute to GR0's success.
• Stage 4 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

Compensation/Benefits:

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive - $65,000 - $75,000 base salary.
• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Flexible PTO - We know that rest is vital to your wellbeing and career success, so we give you the flexibility and trust to take it when you need it.
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.

About Us:

Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands. GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands. 

GR0’s notable awards and achievements include: 

Glassdoor’s “Top CEOs” (2021)

Clutch’s “Top 100 Fastest Growing Companies” (2022)

Comparably’s “Best Places to Work in Los Angeles” (2021, 2022)

Comparably’s “Best Company for Career Growth” (2021)

Built In’s Moxie Women in Tech Awards (2021, 2022)

Great Place to Work (2021, 2022, 2023, 2024)

DotComm Awards (2023, 2024)

Power Partner's (2024)

At GR0, we put our people above all else. We promote an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different to further learn from one another. GR0 is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.