Strategic Initiatives Analyst - Universal Ads (Ad Tech)

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Strategic Initiatives Analyst will play a critical role in shaping and executing strategic initiatives, for Universal Ads, with a focus on marketplace and business performance analyses, commercial recommendations, and long-term strategic positioning. This individual will conduct in-depth analyses to inform business decisions, identify and develop opportunities for differentiation and growth in the data, inventory, and partnership spaces, and support pressing cross-business unit needs. The role requires a strong analytical mindset, an understanding of the CTV and advertising landscape, and the ability to influence senior stakeholders through data-driven insights with structured, clear strategic recommendations. Most importantly, the role requires an eager attitude and desire to learn.
This opportunity is based on site and the preferred office is New York City.
This position is not eligible for visa sponsorship. Applicants must be authorized to work for Comcast in the United States without a current or potential future need for sponsorship.

Job Description

Core Responsibilities

• Conduct economic modeling and analyses to evaluate partnership structures across demand and supply, establishing favorable terms in line with a cohesive business strategy
• High proficiency in both PPT and Excel
• Maintain macro-level insights (shifts in competitive landscape, trends in self-service ad buying tools and buyer segments) with direct translation into strategic takeaways for the business.
• Run frequent analyses of business health metrics and KPIs, delivering actionable insights to optimize performance and monetization and monitoring / solving for issues as they emerge
•  Identify opportunities to enhance UA’s customer advantage within differentiated data and supply, collaborating with BUs across CMCSA to supplement and accelerate initiatives
• Support leadership with cross-BU priorities, including holistic business updates and conceptual frameworks
• Partner cross-functionally with Finance, Partnerships, GTM, Product teams to implement strategies and maintain central alignment with UA’s broader goals.
• Develop executive-level reports and prepare presentations to communicate key findings and recommendations to senior stakeholders.
• Contribute to maintenance of back-end reporting systems, ensuring stakeholders deliverables and dashboards represent accurate and cleansed data
• Candidates will be prioritized who have experience that includes: knowledge of issues around premium video, including OTT, STB-VOD, CTV and other connected devices; understanding of the  advertising ecosystem, including transaction models and value chain economics and professional experience in advertising at a major DSP, SSP, exchange, network or publisher 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Analytics Insights, Communication, Corporate Strategies, Quantitative Models, Relationship Management

Compensation

Primary Location Pay Range: $112,222.98 - $168,334.48

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

7-10 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.