Strategic Accounts Marketing Manager (ABM)

MongoDB’s mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. We enable organizations of all sizes to easily build, scale, and run modern applications by helping them modernize legacy workloads, embrace innovation, and unleash AI. Our industry-leading developer data platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available in more than 115 regions across AWS, Google Cloud, and Microsoft Azure. Atlas allows customers to build and run applications anywhere—on premises, or across cloud providers. With offices worldwide and over 175,000 new developers signing up to use MongoDB every month, it’s no wonder that leading organizations, like Samsung and Toyota, trust MongoDB to build next-generation, AI-powered applications.

Role Description

MongoDB's Revenue Marketing team is expanding its Strategic Account Marketing function and seeking innovative account-based marketing experts. This team is responsible for developing and executing 1:1 account-based marketing strategies that drive growth in MongoDB’s most important accounts, playing a pivotal role in the company’s overall success.
As a Strategic Account Marketing Manager you will be responsible for designing and implementing tailored quarterly / annual marketing plans for a small set of assigned strategic accounts. Your programs will help drive awareness of MongoDB, identify and nurture new users and champions, uncover new opportunities, accelerate deal cycles, and expand MongoDB’s overall footprint in your accounts.

This is a role for someone who is passionate about crafting and executing innovative marketing strategies, driving measurable growth, and working cross-functionally to create and scale impactful results.

The role will report to the Strategic Marketing Senior Manager/Lead.

We are looking to speak to candidates who are based in Frankfurt for our hybrid working model.

What you will do:

• Develop and execute strategic marketing plans: Work closely with account teams to uncover account-specific challenges, understand decision-making processes, and identify key personas, to drive the creation and execution of tailored marketing strategies and messaging that address the unique needs and interests of each account, unlock senior leadership and buying team engagement, and lead to growth opportunities
• Bring the marketing expertise: Act as a strategic marketing consultant to sales teams and clients, recommending tailored programs and tactics that align with both sales objectives and client needs
• Collaborate with cross-functional teams: Work closely with cross-functional teams  like field marketing, partner marketing, customer marketing, demand generation and developer advocacy teams to ensure delivery of a holistic marketing strategy within each account that incorporates cross functional programs into 1:1 ABM plans
• Sales alignment: Work closely with the sales team to align marketing efforts with sales goals, provide sales enablement resources, ensure smooth handoff of qualified leads,  and communicate and educate the sales team regarding new and planned marketing activities including global, regional, and account specific programs
• Measure impact & optimize: Track performance metrics and ROI, ensuring processes are in place to evaluate the effectiveness of your programs,  and apply insights to refine and optimize ABM campaigns for maximum impact

We’re looking for someone with:

Educational and Professional Background:

• Bachelor's Degree or equivalent experience
• 7+ years of account marketing, field marketing, industry marketing or sales experience. Tech industry experience preferred but not required
• Experience working with large and complex enterprise accounts across multiple verticals ideally in manufacturing, proven success record with accelerating and closing deals

Skills and Expertise:

• Experience with strategic 1:1 or 1:few account-based marketing, portfolio of experience will be reviewed
• Experience working with cloud (AWS, GCP, Azure), ISV, AI, and other tech partners
• Incredible written and oral communication skills, including experience presenting to sales and marketing leadership, as well as customers 
• Impeccable event and project management skills, ensuring seamless planning, coordination, and delivery of initiatives with an ability to problem-solve quickly
• Results-oriented and analytically skilled, capable of interpreting data, making informed data-driven decisions, and reporting insights to the business

Cross-Functional Collaboration:

• Experience working cross-functionally with enterprise or corporate sales, customer success teams, and account development teams, obsessing over addressable market and specific account goals 
• Capable of mentoring sales partners to convey marketing value propositions and key messages effectively

Technical Proficiency:

• Proficiency with Google Workspace and Salesforce, and marketing technology tools like 6sense, Eloqua, Pathfactory, Sigma, Tableau

Attributes and Work Style:

• Must be a highly self-motivated, entrepreneurial professional who can excel in an autonomous work environment and proactively drive initiatives
• Be a strategic thinker with a drive to bring new ideas and creativity to the team
• Ability to shift priorities is critical in a growth technology company  
• Team ethos is made up of good humor, a positive can-do attitude, yet ruthless in your approach and incorporates MongoDB values in your practice regularly
• Time management, prioritization, and organizational skills are key

Additional Requirements:

• Travel required
• German, French speaker

Success Measures

The Strategic Marketing Manager will be successful in this role when they can execute the following strategic tasks/responsibilities:

• In 3 months you’ll have fostered a relationship with your Strategic Account teams (ex: sales, solution architects, field partner leads, customer success) to understand their top account priorities, begin planning marketing programs, and ramp on current account status and MongoDB product knowledge
• In 6 months you’ll have a clear understanding of your key objectives, have executed marketing activities with pipeline influence, and have started to become a trusted partner to your account stakeholders
• In 12 months you’ll have cemented yourself as a key account partner, be fully ramped and actioning against all account objectives

To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!

MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

MongoDB is an equal opportunities employer.