Strategic Account Manager

Summary:

The Account Manager, Strategic Partnerships, is responsible for supporting key customers and channel partner accounts across our online and offline buying and media placement  desks. The ideal candidate is a natural at building and maintaining strong relationships with a well tuned attention to detail across a high volume of accounts; maintaining satisfaction with key stakeholders at all levels. The Account Manager, Strategic Partnerships  applies a “solution mindset” to remove obstacles, and ensures a clear path to account success and growth. The Account Manager, Strategic Partnerships is the principal point-of-contact for all service-related matters, anticipates the needs of clients  and works cross-functionally to meet milestones and deadlines.

Must be located in the Los Angeles area with monthly onsite expectations in Irvine, CA.

What you will do:

• Become a knowledgeable client partner for SoCal News Group’s online and offline media placement solutions

• Conduct required active daily outreach to current and lapsed clients to secure, retain, and upsell revenue to meet monthly and annual budget expectations. Managing pipeline through sequences and stages for new and recurring opportunities 

• Facilitate necessary probing and  needs analysis to develop  annual brand and media strategies for placement, upsell and cross-sell based on overall clients goals and objectives

• Develop campaign strategies and audience targeting recommendations per brand and product line

• Evaluate KPIs and optimize campaign performance using a data driven approach; leveraging insights from our AdTech and MarTech platforms

• Perform in-depth pre and post data analysis to deliver actionable insights & recommendations that influence short term / long term online and offline media strategy

• Educate advertisers on performance metrics, insights, and how to achieve greater results

• Work cross-functionally with sales and marketing to achieve overall company annual targets

• Support the client buying cycle and manage all post-sales activities including proposal coordination, material and content collection, insertion orders, billing, and other on-boarding deliverables to help secure revenue and implement programs.

• Increase customer retention by conducting regular performance checks to identify areas for improvement and perform data analysis for on-going strategic reviews

• Interface with Ad Operations to resolve issues and provide the highest level of customer service.

What you will bring

• Bachelor's Degree and 5+ years experience in a Strategic Account Manager or Account Executive role with demonstrated success as a high performance individual contributor

• Experience in Omni-Channel marketing; concentration in programmatic or social and a discipline in understanding market penetration for in-home media buying. 

• Media planning capabilities using data, analysis and market research

• Excellent verbal and written communication skills

• High attention to detail and management of shifting priorities

• Positive attitude, high energy, and collaborative team spirit

• Unwavering desire to learn and take direction to improve productivity

• Solid analytic skills, comfortable working with numbers

• Outstanding communication skills, both written and verbal while working as part of a team or independently

• Strong proficiency in Microsoft Excel, PowerPoint and Salesforce. 

• Demonstrated success working with cross-functional teams and building strong relationships internally and externally

The annual base salary range is $70,000 - $85,000 + aggressive sales earning potential and commission. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, incentive and recognition programs, and a 401K plan (all benefits are based on eligibility). 

Who we are:

In 2016, the Southern California News Group (SCNG) rapidly became a major U.S. news organization bringing together prominent publications like the Orange County Register and Riverside Press-Enterprise under the MediaNews Group umbrella. SCNG has become the largest news content provider in the five-county Los Angeles metropolitan area, boasting a leading circulation nationwide with 11 daily newspapers and over a dozen community weeklies. Our mission is to connect communities by providing readers with top-notch local news coverage and offering advertisers unparalleled access to a diverse and engaged audience. No matter the distribution vehicle - newspaper, magazine, mobile, online - SCNG's in-depth reporting on local news, politics, sports, and entertainment attracts a highly desirable audience of over 8.1 million adults weekly. This makes SCNG the leading local news provider and an indispensable marketing solution for Southern California advertisers.

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