Sr Staff Application Engineer - CNN [SOCBD]

Company Description

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Job Description

You will develop highly optimized software for proof-of-concept implementations of automotive ADAS computer vision applications on the Renesas R-Car V-series devices, exploiting DSP, GPGPU, SIMD, CNN, and multi-threading architecture features. You will discuss requirements for the next-generation ADAS products that comprise tools, software, and hardware. You will leverage an Eclipse-based toolchain featuring a high-level compiler, hardware acceleration simulators, and detailed analysis and profiling tools to support you through performance and data flow optimization tests. You will utilize existing code libraries for computer vision applications. You will further grow the scope of those libraries for use in generic ADAS application contexts. Your main responsibilities will be in the following areas: 

• Develop and define advanced ADAS reference application (Surround View, Vision computing, Image quality enhancement w/ ISP, and HW accelerator) use cases leveraging R-Car SoC and software infrastructure.

• Collaborate with sales, automotive product line marketing and applications engineers to generate winning reference software & application demos needed to establish clear dominance through best-in-class overall whole product. 

• Enhance capabilities by extending the support of reference applications, HW accelerator use cases, and other connectivity applications 

• Conduct benchmarks of industry standard AI models and suites, emphasizing the competitiveness of our current and future platforms.

• Provide support to our customers as an application engineer to accelerate development of customer solutions and to create easy to use collateral such as application notes and reference solutions. 

• Work closely with hardware and software product development organizations to validate the performance of SoC products and optimize various aspects including computation, operational, and power. 

• Bring up video input pipeline on R-Car Vx hardware platforms and with model/simulator 

• Pre-developing video software features in collaboration with multiple teams, debug and fix related bugs 

• Bring up hardware accelerators, AI and ISP on R-Car V-series hardware platforms and with model/simulator – optimize and improve performance of the software product 

• Prototyping video input processing features for future products and design 

• Pre-developing computer vision software features in collaboration with multiple teams, debug and fix related bugs.

• Define and execute performance evaluations with focus on standard and advanced KPIs 

• Discuss requirements for future ADAS products i.e., tools, software and hardware with the respective system architecture and development teams 

• Document proof of concept code and benchmark results and provide meaningful application notes to both internal and external customers 

• Support renesas automotive customers with renaissance R car communication software, communication focused and generic hardware accelerators, and debug reported issues 

• Prepare training material and conduct workshops to train field teams and customers on Renesas innovative AI and ADAS solutions support the development of cutting edge demos and reference designs 

• Enhance HWA capabilities by leading strategy sessions with our technology partners. 

• Providing support to field teams as needed to generate opportunities and facilitate design-ins. 

• Stay abreast of latest technology trends in the field of AI, General Purpose Computing, middleware; develop recommendations and competitive feature set to keep the hardware and software product at the cutting edge and best-in-class through continuous improvement. 

• Support Sr. Director of automotive product line and interact with other group managers to ensure successful deployment of strategic initiatives. 

Qualifications

Overall:

• 10+ years industry experience in embedded software development with a proven track record in translating complex use cases requirements into design, system specifications, standards, and software solutions. 

• Ability to work independently with strong motivation towards meeting deadlines with efficiency and focus 

System Knowledge:

• Strong hands-on knowledge of neural network frameworks like TensorFlow or Pytorch, as well as machine learning algorithms and related middleware 

• Strong hands-on knowledge of automotive operating systems. Strong knowledge of Linux required with knowledge of at least one other automotive operation systems expected (QNX, Android, AUTOSAR, etc…) 

Architecture:

• System architecture experience for heterogeneous / multi-core embedded SoC computing platforms consisting of general compute, GPU, specialized AI hardware, and image processing accelerators. 

• Familiarity with automotive safety concepts including ISO26262 and Freedom From Interference (FFI) 

Development:

• Embedded system software development experience including low level firmware, kernel, and user space components on an SoC product comparable to the Renesas R-Car family 

• Ability to develop and debug on both real hardware as well as simulation and emulation environments 

Debug:

• Software debugging including CLI, PCB, and application level debug techniques

• Ability to debug high speed communication interfaces including HW/SW co-debug 

Collaboration: 

• Ability to collaborate with sales, marketing, architecture, customer, and other groups to create best in class reference solutions, solve problems, and enable customer success

• Ability to expand upon existing solutions in collaboration with architects and prior design teams 

• Ability to work independently as well as in small teams 

Communication: 

• Excellent written and verbal communication due to frequent customer and internal communications; ability to provide direct, efficient, and clear customer communications under pressure 

• Familiarity with global business cultures (Japan, Europe, US, India) and strong cross cultural sensitivity 

• Familiarity with verbal and written Japanese (nice to have) 

Travel: 

• Flexibility to manage occasional international travel on short notice to support customer success or internal initiatives 

Additional Information

Renesas is an embedded semiconductor solution provider driven by its purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We remain agile and fearless as we accelerate our growth, encouraging everyone to play an active role with an entrepreneurial mindset and accountability.
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.

• Make a real impact by developing automotive, industrial, infrastructure, IoT, and sustainable products and solutions to meet our customers’ evolving needs and help people and communities thrive tomorrow.

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups (ERGs), will help you excel from the first day.
  

Are you ready to own your success and make your mark?

Join Renesas. Let’s Shape the Future together.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.