Sr Product Marketing Manager

Posted 5 Days Ago
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Houston, TX
Senior level
Software • Energy
The Role
The Sr. Product Marketing Manager at AspenTech will lead the strategy and execution for market segments focused on energy and chemicals. Responsibilities include product positioning, sales enablement, and driving marketing campaigns, while collaborating with global teams and customers to enhance product adoption and growth.
Summary Generated by Built In

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The RoleThe driving force behind our success has always been the people of AspenTech. What drives us is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, and challenging the status quo to continually find a better way. You will experience these qualities of passion, pride, and aspiration in many ways — from a rich set of career development programs, to support of community service projects and social events that foster fun and relationship building across our global community.
AspenTech creates software innovations that tackle the most complex process manufacturing challenges, creating significant value and improving profitability, resilience and sustainability for our customers. We are seeking a high energy technical professional to serve as Sr. Product Marketing Manager supporting AspenTech’s Unified platform, including a focus on yield accounting and oil movements products, a subset of our Manufacturing & Supply Chain business. These products are essential parts of Production Optimization, which brings unmatched value to customer operations.
The Sr. Product Marketing Manager is a global position that has primary “go-to-market” responsibility and collaborates closely with customers as well as globally distributed cross-functional teams in Sales, Product Management, and Field Marketing to develop strategies, messaging and tactics that deliver business growth and help scale customer adoption of products.

Your Impact

  • Responsible for driving the development and execution of strategy and tactics in key market segments of energy and chemicals. 
  • Ability to clearly demonstrate and articulate the value of AspenTech's solutions to a wide variety of business stakeholders. 
  • Develop product positioning and messaging that differentiates your products in the market.
  • Identify Best Practices through research and case studies from customers.
  • Develop and deliver sales enablement training and supporting materials (presentations and demonstrations) to Sales.
  • Plan the launch of new products and releases and manage their cross-functional implementation.
  • Create sales enablement tools that align with the AspenTech sales process to support effective and efficient engagement with target customers.
  • Drive successful marketing campaigns with compelling content.
  • Development of conference content and identification of customer papers for Aspen Global Conferences and customer-facing marketing events.
  • Create content to drive solution awareness including product collateral, whitepapers, web, video and social content.
  • Work collaboratively with Industry Marketing to ensure solution area messaging is representative of relevant industry dynamics.

What You'll Need

  • Bachelor's Degree in technical discipline required, preferably Chemical Engineering.
  • 5 - 10 years' experience of demonstrated success in the Energy, Chemicals or related process industry segments. 
  • Successful history in product marketing, including experience with worldwide marketing campaigns. 
  • Experience with yield accounting, oil movements, planning, or scheduling software solutions.
  • Strong technical skills, including architecture, containerization, security and user experience.
  • Ability to communicate with architecture team. 
  • Refinery or Chemical Plant Operations software solutions is desired. 
  • Self-directed, highly motivated, detail-oriented, charismatic, personable. 
  • Excellent presentation, communication and analytical skills. 
  • Demonstrated ability to understand and convey complex information in a clear and concise manner. 
  • Ability and willingness to travel at least 15% (including internationally). 

#LI-WJ1

Top Skills

Chemical Engineering
The Company
HQ: Bedford, MA
2,466 Employees
On-site Workplace

What We Do

AspenTech is a global leader in asset optimization software helping the world’s leading industrial companies run their operations more safely, efficiently and reliably – enabling innovation while reducing waste and impact on the environment. AspenTech software accelerates and maximizes value gained from digital transformation initiatives with a holistic approach to the asset lifecycle and supply chain.

By introducing effective AI modeling to traditional principles of process engineering, AspenTech delivers a faster and more accurate analysis of efficiency and performance boundaries. The real-time data and actionable insights delivered by our software help customers push the boundaries of what’s possible.

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