Sr. Product Marketing Manager

Posted 17 Hours Ago
Be an Early Applicant
Utah
Senior level
HR Tech
We make game-changing HR software that sets people free to do great work!
The Role
As a Senior Product Marketing Manager, you will grow payroll awareness and market share by collaborating with various teams, conducting market and competitor analysis, and developing go-to-market strategies. Responsibilities include refining messaging, creating persuasive sales assets, and providing market feedback to product management.
Summary Generated by Built In

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

What You'll Do

As a Senior Product Marketing Manager for Payroll at BambooHR, you will be directly responsible for the success of one of our most high-profile and strategic products within the BambooHR portfolio. You will be tasked with the exciting opportunity of growing our payroll awareness and market share among prospects as well as current customers. You will partner with Marketing, Sales, Product, and Customer Experience to influence every stage of the customer journey with a unique payroll value proposition. As a member of our exceptional Product Marketing Team, you will be asked to understand the payroll product feature set and its benefits and communicate to the market through innovative and compelling deliverables such as messaging, marketing collateral, sales materials and thought leadership content.

You will:

  • Drive comprehensive go-to-market strategies that tie to business objectives and lead to payroll growth
  • Conduct market and competitor analysis to uncover market potential and unique messaging opportunities for payroll
  • Define and refine our payroll messaging and positioning to drive awareness and demand 
  • Work collaboratively with Sales, Product Management, Customer Marketing, Demand Generation, and other teams to drive growth and customer success
  • Develop powerful and persuasive sales pitches and compelling assets that showcase the value of our payroll product
  • Generate internal momentum with the launch of new payroll enhancements, and prepare the organization for bringing these additions to the market
  • Work closely with product management to provide input on product roadmap based on market feedback and trends
  • Act as a subject matter expert and target audience authority as you support internal teams in achieving their KPIs and business goals

What You Need to Get the Job Done

  • You have been trained in the Product Marketing or Product Management discipline
  • You have 5+ years of Product Marketing experience
  • You have 3+ years of business-to-business experience
  • You have experience with product marketing strategy and execution in high-tech companies, specifically around subscription and/or SaaS/Cloud business models
  • You have experience with all aspects of product marketing including messaging, positioning, competitive research, packaging, content creation, campaign execution, etc.
  • You have experience with data-driven market research and analysis to inform strategy, prioritization and messaging

What Will Make Us REALLY Love You 

  • You are able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
  • You are an exceptional collaborator and leader across diverse teams
  • You can think critically and comprehensively about your work and scope of responsibility
  • You have demonstrable presentation and writing skills that would persuade even the most skeptical of people
  • You have proven project management and self-discipline abilities that would receive a 5-star rating
  • You can excel in an environment of ambiguity where next steps are not always clear

What You'll Love About Us

  • Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor,  & Comparably for our great workplace culture.
  • Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
  • Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
  • Health Benefits. Medical with HSA and FSA options, dental, and vision.
  • Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
  • Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
  • Give back.  Get paid to give your time to the community: ask us about this!
  • Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
  • Amazing Office Amenities. We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!
  • In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!
  • Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.




About Us

Our mission is simple: we want to set people free to do meaningful work. People love our software—and it turns out that people love working here too. We've been recognized as a "Best Company to Work For” and we're proud of our team for creating software that makes an impact in the lives of HR pros and employees all over the world.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process.  If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V
Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.

For information on California Privacy Policy, click here.

The Company
HQ: Draper, Utah
1,500 Employees
Hybrid Workplace
Year Founded: 2008

What We Do

Serving more than 34,000 customers and 3 million employees, BambooHR is the leading software provider powering the strategic evolution of HR in small and medium businesses.

BambooHR's cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS). Its software sets HR free to do great work and be more strategic, which helps the entire organization do the same. BambooHR's clients include innovators like SoundCloud, Foursquare, Freshbooks, Stance, Reddit, Magnolia Homes, and others in more than 100 countries and 8 languages worldwide. If you're passionate about doing meaningful work with friendly, talented people, check out the career opportunities at bamboo.com/careers, and apply to join us.

Why Work With Us

We're a product-driven company with an award-winning culture where we all lead, learn, and help each other grow, so we can be better and create more impactful products.

We don’t like to brag, but we really do have some of the brightest minds around! Yet, we remain humble, eager to learn, and focused on making HR easier for our customers.

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