Sr Product Marketing Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

Are you an upbeat Sr. Product Marketing Manager that dives in to understand target customers and market dynamics? At F5, we enjoy launching and supporting new application delivery, central management and automation products, services, and technologies we share with customers, F5 Sales, analysts and channel partners! The role requires excellent communication skills in prose and presentation formats, as well as marketing strategy, execution and business analysis skills with a consistent record of efficiently promoting technology products and solutions. We craft product messaging and positioning, supporting a set of F5 products.

You will also need strong communication and project coordination skills to work effectively with cross-functional teams, including Product Management, Sales, Corporate Marketing, and Business Development, to lead and execute on a wide variety of product marketing initiatives. Demonstrated ability in developing customer and sales-facing presentations and other materials, including sales plays, FAQs, quick reference guides, website copy, blog articles, social media posts, videos, demos, and written communications to employees and external partners, will enable your success!

Primary Responsibilities

• Grow market insight, obtain industry knowledge and analyze data for technical and executive consumption to successfully position F5 favorably and showcase our key differentiators
• Build and use market intelligence by understanding the new and emerging personas, their buying criteria, and how they purchase
• Research and know your competition, and efficiently communicate how to optimally position F5
• Create product positioning and messaging that differentiates F5 application delivery, central management, automation, and container ingress services products in the market
• Develop and implement go-to-market plans in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
• Enable sales and channel teams by communicating the value proposition of our products and developing the sales tools we use in selling motions
• Drive releases by developing launch plans for new products and services and handling the cross-functional implementation
• Produce product collateral such as sales, customer, and analyst presentations, product datasheets, FAQs, briefs, and Web pages
• Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
• Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events to drive interest, and lead generation
• Direct meetings and present to industry press and trade analysts
• Counsel and mentor teammates on the product marketing team
• Present marketing strategy and plans to senior and executive level management 

Knowledge, Skills and Abilities

• Experience working in a global role and understanding marketing differences across different regions
• Demonstrated ability to produce product marketing content: sales plays, blog articles, website material, videos, and written communications – writing samples required.
• Ability to effectively lead & own project initiatives independently
• Great teamwork, collaboration, and interpersonal skills, working across global teams and organizations (often virtual) work environment
• Solid understanding of enterprise marketing and sales motions
• Excellent written and oral communication skills including public presentations
• Strong organizational, analytical and execution skills
• Knowledge of networking, public, and private cloud technologies is a plus
• Strong aptitude for determining optimal ways to analyze markets and position technology products
• May require the ability to travel via automobile or airplane up to 20%

Qualifications

• BA/BS degree or equivalent experience required. MBA Preferred
• 6+ years experience in product marketing or equivalent
• 6+ years analyzing products, customers and market dynamics

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual U.S. base pay range for this position is: $136,688.00 - $205,032.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice. 

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [email protected].