Sr. PPC and AI Marketing Analyst (Remote)

Posted 16 Days Ago
Be an Early Applicant
Hiring Remotely in Philippines
Remote
Mid level
Legal Tech • Software
The Role
Lead and optimize multi-channel paid media campaigns, leveraging AI strategies for automation and efficiency. Collaborate with teams for integrated marketing efforts.
Summary Generated by Built In

Description

We are seeking an experienced Sr. PPC & AI Marketing Analyst to lead and optimize our paid media campaigns and leverage AI-driven marketing strategies. In this role, you will manage multi-channel paid search campaigns, drive automation, and use AI tools to maximize marketing efficiency and return on investment (ROI). You will collaborate with the digital marketing team and key stakeholders to ensure all campaigns align with the company’s business goals and growth strategies.

Your responsibilities include:

  • Managing and optimizing paid search campaigns across Google Ads, Bing Ads, and social media.
  • Testing ad copy, targeting, and bidding strategies; adjust campaigns to improve ROI, CPC, and CPA.
  • Developing and implementing strategies for budget allocation and bid management.
  • Setting up and testing campaigns on emerging advertising platforms.
  • Streamlining marketing and sales processes using AI tools.
  • Automating data enrichment, lead qualification, and distribution to improve response times.
  • Testing and applying AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization.
  • Using tools like Google Analytics and SEMrush to track performance and generate actionable insights.
  • Working with SEO, content, social media, design, and development teams to ensure a cohesive strategy.
  • Staying updated with the latest PPC and AI marketing trends, continuously experimenting with new tools and strategies.
Requirements
  • 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
  • Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
  • Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
  • Experience with lead generation, conversion rate optimization, and budget management.
  • Understanding of AI-based automation for data processing, lead qualification, and personalization.
  • Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies.
  • Familiarity with CRM tools, marketing automation software, and workflow automation (Zapier, AI prompts, etc.).
  • Ability to translate data insights into actionable marketing strategies.
  • Strong collaboration skills to work cross-functionally with SEO, content, design, and sales teams.

We’re looking for someone who is:

  • Proactive, adaptable, and flexible in a dynamic environment
  • Professional and dedicated to excellence
  • Willing to go the extra mile to achieve exceptional results
  • A strong team player who thrives in collaboration
  • Committed to continuous improvement and open to experimenting with new approaches


At LegalMatch Philippines, we offer a dynamic and innovative environment where you can grow and make a real impact in legal tech. Join our team, collaborate with passionate individuals, and take the next step in your career. Apply today!

Top Skills

Ai-Driven Marketing Tools
Api Integrations
Bing Ads
Google Ads
Google Analytics
Semrush
Zapier
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The Company
HQ: Reno, NV
246 Employees
On-site Workplace
Year Founded: 1999

What We Do

LegalMatch was established in 1999 as a free, Web-based exchange to help individuals and small businesses make educated decisions when choosing a lawyer. Today, LegalMatch is the industry leader in legal marketing through our attorney/client matching services and is the best way to find the right lawyer. We are the premier marketing partner providing Legal Marketing Services for the solo and small firm attorney. Powered by leaders in engineering, law, membership services, marketing and administration, LegalMatch operates in all 50 states, and has developed a comprehensive team of legal marketing specialists that serve both consumers and the legal profession. The company is based in San Francisco, CA with offices in Austin, TX, Las Vegas, NV, and Reno, NV.

"LegalMatch helps clients find the right attorney and attorneys effectively market their practice."​

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