As our Integrated Sr. Media Buyer, you'll spearhead the strategic planning and execution of multimillion-dollar traditional media campaigns for prominent law firms nationwide. This pivotal role combines independent leadership of day-to-day campaign operations with collaborative strategic planning alongside our accomplished Operations team. The position is ideally suited for a self-directed professional who excels at autonomous execution while contributing valuable insights to broader organizational initiatives. Your expertise will directly influence the success of large-scale TV, and radio campaigns that shape the growth of our clients' practices.
Responsibilities
- Lead end-to-end campaign management for TV, Radio, Outdoor, and CTV devices, including planning, negotiation, placement, monitoring, and performance analysis
- Develop and maintain strong vendor relationships to secure optimal rates and premium placement opportunities.
- Conduct negotiations with vendors confidence and understanding of the metrics negotiated (impressions, CPM, Nielsen Quarter-Hour book application)
- Manage campaign budgets and reconcile invoices while ensuring cost efficiency.
- Able to identify problems and/or opportunities and optimize campaigns based on results.
- Manage and analyze competitive data
- Monitor industry trends and competitive landscape to identify growth opportunities and optimize campaign performance
- Collaborate with the team on data analysis and CRM integration to maximize campaign effectiveness
- Manage weekly budget and performance charts per client
- Keep up-to-date on changes within traditional mediums and proactively suggest optimizations and new campaigns
- Ability to analyze data and trends in order to continually optimize campaigns
- Create detailed performance reports and provide strategic recommendations based on data analysis
- Proactively identify potential campaign challenges and propose solutions
- Bring issues/concerns to forward before they become problems, offering solutions and advising of potential delivery delays
- 3 Years of experience in traditional media (Brand, station or agency side)
- Comfortable using and analyzing media buying metrics (CPP, CPM etc)
- Solid knowledge of media buying tools like Freewheel/STRATA, Vivvix/MediaRadar, Nielsen, etc.
- Excellent verbal and written communication skills
- Attention to detail, strong problem-solving skills, analytical mind-set and ability to multi-task are a must
- Bachelor’s degree in marketing, advertising or relevant field
- Comfortable with Excel/GoogleSheets and able to transform data on a beginner level
- $75,000 annual salary
- Work remotely from home
- Unlimited PTO
- 3% Match Simple IRA
- 100% Health Insurance (including fully employer-funded coverage)
Top Skills
What We Do
There are thousands of “SEO experts” and most give you zero accountability.
You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization.
The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak.
We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results.
“The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law
Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page.
SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months
When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly:
Deliver proof, not promises. Our clients rank for keywords like:
⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.)
⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.)
⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.)
We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.”
The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t.
Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast.
You deserve better; that’s why we exist.
We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now.
Let's Talk.
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