VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE AND BAND
For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team and performing arts. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, and competitions, Varsity Spirit impacts more than a million athletes each year.
OUR COMMITMENT TO SAFETY
At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.
WORK TYPE: Onsite
LOCATION DETAILS: Monday - Thursday onsite with Friday as a flex day; 711 N Front St Suite 100, Memphis, TN 38107
TRAVEL REQUIREMENT: Travel required to camps, competitions and championships.
BASE PAY RATE: $56,000 - $59,700.00
The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.
HOW YOU WILL MAKE AN IMPACT
Varsity Spirit is looking for a Senior Marketing Specialist, Retail to join our team in Memphis, TN. The ideal candidate can manage cross-channel marketing campaigns, drive business initiatives through marketing activities, and collaborate well across multiple teams. Experience and background in ecommerce and retail marketing required.
WHAT YOU WILL DO
- Meet and exceed key performance indicators (KPIs) for overarching retail marketing campaigns to drive revenue growth through B2C retail channels (in-person event-based retail and ecommerce).
- Work with Retail Marketing Director to build and coordinate the overall marketing calendar for email, SMS, social media, web content, and paid marketing channels and assist Retail Marketing Specialist with execution.
- Own GTM strategy and execution for Varsity Beauty and other new product launches.
- Ensure campaign messaging is consistent across digital, web, print and in-person channels
- Develop strategies for product bundling, cross-sells, and upsells to increase average order value.
- Track and report on product performance metrics, interpreting data to provide actionable insights to inform future campaigns
- Partner with Retail Operations and Events teams to communicate marketing initiatives and grow the business
- Manage and optimize content across our ecommerce site(s)
- Work alongside agency partners to optimize ads and product launches
- Partner with Marketing Operations team on customer personalization and data strategy, enhancing tailored experiences for our customers.
- Oversee the on-site content creation at events, and contribute at photoshoots, camps and competitions
- Work with creative team on headlines, copy, and optimizing creative assets for retail performance
- Travel to camps, competitions and championships is required
QUALIFICATIONS
KNOWLEDGE/ SKILLS/ ABILITIES:
- Email, Paid media, and Social media marketing experience required
- Strong knowledge of ecommerce platforms (Shopify experience is a plus).
- Experience in Salesforce Marketing Cloud, Klayvio or comparable Marketing Automation Platform required
- Well-organized and detail-oriented with the ability to coordinate and execute multiple tasks in a lean, fast-paced, results-driven environment.
- Team player with cross-functional communication skills – this person will interact with multiple facets of the organization and drive results through collaboration.
- A background in cheerleading or dance preferred
- Creativity, passion, integrity and energy
- Varsity Spirit camp staff experience a plus
EDUCATION/ EXPERIENCE:
- BS/BA in marketing, communications or equivalent
- 3-5 years of Marketing, Communications or related field experience required
PHYSICAL REQUIREMENTS
This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. The ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.
While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk; drive, climb, balance, stoop, kneel, crouch, or crawl.
During events, the ability to stand and walk for long periods of time (5 hours plus) is required. The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message and email is required. The ability to lift, bend, push, pull and manipulate equipment that is a minimum of 30 lbs. is required.
#LI-KC1
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
What We Do
Varsity Brands elevates the student experience- in Sport, Spirit, and Achievement.
We are BSN SPORTS, the recognized leader in athletic gear; Varsity Spirit, the driving force in spirit; and Herff Jones, the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement Brand. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.
