Senior Account-Based Marketing (ABM) Manager

Introduction to Demandbase: 

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

We’re looking for a Senior Account-Based Marketing (ABM) Manager with deep expertise in account-based marketing methods and practices to fill in for an employee on maternity leave. In this role, you will be bridging Sales and Marketing, orchestrating 1:1 and 1:few campaigns to engage and convert target accounts. You should be able to use MarTech to deliver extraordinary prospect experiences and measure business outcomes. 

We’re interested in contractors who can start asap (mid-November) and work thru the end of July 2025. 

The hourly rate for this contract role ranges from $80 to $100 per hour, depending on experience (DOE). The role is targeting a minimum of 30 hours per week and a maximum of 40 hours per week.

What you'll be doing:

• Develop and execute comprehensive ABM strategies, encompassing 1:1 and 1:few campaigns across physical and digital channels.
• Partner with sales to create annual and quarterly ABM plans, aligned to the local field plans, that focus on new logos and accelerate existing opportunities.
• Create, optimize, and analyze end-to-end ABM campaigns, including field events, executive engagement, webinars, emails, microsites, and direct mail.
• Create personalized, account-specific content strategies and thought leadership materials for persona-based engagement.
• Conduct thorough competitive intelligence to inform ABM strategies and positioning.
• Utilize advanced data analytics to derive actionable insights, make data-driven decisions, and optimize efforts toward pipeline goals.
• Master a diverse MarTech stack, including Demandbase, WordPress, Stensul, ON24, Salesforce, and other ABM-specific tools.
• Stay at the forefront of industry trends, continually innovating our approach to engaging and converting target accounts.
• Foster strong relationships with key stakeholders, ensuring seamless Sales and Marketing alignment.
• Manage and optimize the allocated Marketing budget to maximize ROI.

What we're looking for:

• 5+ years of progressive account-based marketing experience in B2B SaaS environments.
• History of creating and delivering multi-channel ABM campaigns that produce measurable results.
• Great partnership skills, with experience collaborating with high-energy, direct sales forces.
• Advanced proficiency in Salesforce, Asana, DemandbaseOne, and other MarTech tools.
• Demonstrated expertise in data analytics, with the ability to translate complex datasets into actionable ABM strategies.
• Experience in strategic account planning, including decision-maker mapping and account prioritization.
• Leadership skills with the ability to influence without direct authority.
• Proficiency in setting and tracking ABM-specific KPIs and attributing revenue to ABM efforts.
• Deep understanding of B2B SaaS industry trends and the ability to apply this knowledge to ABM strategies.

Other traits that will set you apart:

• Highly efficient team player who can work independently in a fast-paced, sometimes ambiguous environment.
• Energy and capacity to manage multiple complex initiatives simultaneously.
• Self-starter with a track record of building new capabilities to drive growth.
• Meticulous attention to detail coupled with strategic thinking abilities.
• Experience in ROI modeling for ABM initiatives.
• Proficiency in change management to drive the advancement of ABM adoption.
• Creativity in developing personalized, account-specific marketing approaches.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.