Sr Marketing Manager, Conferences

About this role:

We are seeking an innovative, commercially driven global Client Acquisition Marketing Manager to lead, formulate and execute sales enablement and marketing strategies for Gartner IT conferences that educate, build awareness, drive engagement and result in client paid registrations for Gartner IT conferences. This individual will be responsible for creating and executing complex marketing and digital campaigns resulting in paid self-service registrations or qualified sales leads that result in paid registrations. An ability to understand IT/business roles and utilize this knowledge to develop engaging, value-based messaging and multi-channel marketing approaches is required. This individual will work closely with the conference program management, conference marketing portfolio lead, sales enablement teams and client-facing sales and service delivery associates to achieve or exceed conference registrations for assigned volume and revenue goals.

What you’ll do:

• Work with conference program management and conference marketing portfolio lead to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential Gartner client attendees
• Fully understand the different types of Gartner clients, products and ticket types to develop messaging and value propositions aligned to their specific needs and buyer journey
• Understand Gartner product and conference offerings to inform messaging and go-to-market plans that best align to client roles, key initiatives and interest
• Drive and consume client and conference attendee survey data and competitive analysis to craft messaging and inform market opportunity assessments and campaign strategies
• Create value-based messaging, positioning and story lines for conference promotion through collateral, video, web, social, SEO/SEM and other channels
• Work with Digital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend
• Define and execute comprehensive, client-focused campaign strategies that cover that full buyer journey – from lead acquisition to registration, leveraging re-targeting efforts to maximize overall engagement
• Partner with Conference Strategic Sales & Services Planning team, Sales Operations & Comms to drive effective and consistent communications across sales and service organizations that prepares Sales & Client Services to engage their clients on Gartner conferences
• Improve sales and client services teams’ ability to authentically engage with Gartner clients through easy-to-absorb conference-value conversation scripting and conference materials, in addition to maintaining central repository for sales support tools
• Develop a robust social media strategy to amplify conference value proposition, generate interest and drive conference attendance
• Execute all campaign elements on time and to budget, continually reviewing performance metrics, identifying innovative new ways to drive demand, and revising campaigns accordingly
• Actively monitor demand conversion and registrations, identify challenges and solutions, and report results to stakeholders
• Continually assess commercial performance, forecast confidently and strive to drive higher results whenever possible

What you’ll need:

• Bachelor's Degree in related field of study preferred
• Metrics-driven and insatiably curious with a minimum of 5+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
• Experienced marketing leader and partner to sales and client-facing stakeholders
• Exceptional project management skills
• Knowledge and experience in multi-channel marketing campaign creation, lead management, and pipeline conversion
• Data-driven and analytical; experience with Google Analytics a plus
• Great interpersonal, collaborative and oral/written communication skills
• Email marketing, with marketing automation experience such as Eloqua or similar
• Experience with fundamental principles of design
• SEO/SEM, web content creation and content management skills; experience with Adobe Experience Manager a plus
• Left Brain + Right Brain by nature; understand customer insights, data and analysis and be able to use it to calibrate campaigns and create better content/copy

A successful candidate will be:

• Intellectually Curious – Able to understand qualitative and quantitative research, the market landscape, new thought leadership and transpose the concepts into simple, engaging messages. Synthesize competitive information on an ongoing basis to inform marketing strategy.
• Strong communicator – Must have strong presentation and writing/editing skills. Able to write in an engaging way. Have a content and strategy orientation to marketing.
• Collaborative - Demonstrated initiative and resourcefulness; Ability to build relationships and work well with multiple partners across the Global Marketing Team and with key stakeholders across the business. 
• Self-starter – This individual must be adaptable, persuasive, tenacious, perceptive, and be able to respond appropriately to change. Ability to work in a fast-paced environment and work autonomously to manage and prioritize multiple tasks at one time.
• Detail-oriented – Pays attention to detail, self-QCs, makes a conscious effort to avoid mistakes and understand causes instead of just the effects. It shouldn’t be something that you have to work at.
• Analytical – Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Project manager – Ability to coordinate efforts cross-functionally to achieve positive end results. Excellent project management and execution skills, with the ability to prioritize and meet deadlines.
• Positive – Approaches work with a positive attitude; views challenges or setbacks as opportunities to learn, improve processes and strengthen working relationships

#LI-DT1

#LI-hybrid

Who are we? 

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? 

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer? 

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. 

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 92,000 USD - 130,500 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected].

Job Requisition ID:95742

By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.

Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy

For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.