Sr. Marketing Manager - Argentina

The Marketing Team in Latin America plays a critical role in defining and driving Spotify’s Brand in the region. The Sr. Marketing Manager in Argentina is responsible for the Marketing activities in the country. The position reports into the Head of Marketing, Latin America.

We are seeking an exceptional marketer who is passionate about music culture, with a strong track record of driving innovative marketing strategies and initiatives, fostering meaningful partnerships, and delivering impactful, cross-functional campaigns and content.

The ideal candidate thrives in a fast-paced environment, excels at collaborating across diverse teams and markets, and is deeply committed to shaping culturally resonant initiatives for young music fans to propel Spotify’s business in the country. 

The Sr. Marketing Manager will be responsible for developing, localizing and driving Spotify’s marketing strategy in Argentina to drive brand awareness and user engagement.

This individual will play a pivotal role in positioning the platform as a cultural powerhouse, fostering strong connections with audiences, and ensuring our brand remains at the forefront of the music industry.

You’ll collaborate closely with cross-functional teams, including the Global Marketing Team, Music, PR & Comms, Growth and Podcasts, to craft campaigns that resonate with diverse audiences and align with our brand vision.

What You'll Do

• Develop and implement a comprehensive marketing strategy to achieve business objectives, focusing on establishing Spotify at the forefront of youth music culture and growing our brand in Argentina.
• Lead the adaptation, creation and execution of innovative, multi-channel marketing campaigns that amplify our brand, content, and partnerships. Harness data insights to personalize campaigns and drive engagement with key audience segments, especially Gen Z.
• Supervise the planning and execution of a dynamic social media content strategy, using platforms to build community, spark conversation, and increase brand engagement with younger audiences. Identify trends, optimize content for each platform, and collaborate with influencers and creators to expand reach.
• Collaborate closely with our Music team to ensure that all the content created for our brand is culturally relevant. Develop a keen understanding of the local music community, industry and fans, sensibilities.
• Define and strengthen our brand identity, ensuring consistency across all marketing touchpoints. Develop culturally resonant campaigns and initiatives that reflect our dedication to diversity, music discovery, and audience connection.
• Build and cultivate relationships with creators, creatives, influencers, and relevant players to expand the platform’s reach. Collaborate with internal teams to amplify exclusive content, events, and initiatives.
• Lead and inspire external agencies and vendors, encouraging a culture of creativity, collaboration, and accountability. Ensure high-quality execution of campaigns that align with the brand's vision and strategic goals.
• Analyze marketing performance metrics to measure ROI, identify opportunities, and optimize campaigns. Stay informed of industry trends, emerging platforms, and audience behavior to adapt strategies as needed.

Who You Are

• 7+ years in marketing, ideally within the music, entertainment, or content industries.
• A strong sense of brand identity and creative vision, with the ability to present and advocate for innovative ideas effectively.
• Proven track record of cultivating strong, trusting, and transparent working relationships at all levels of an organization.
• Thrive in fast-paced environments, handling tight deadlines, shifting priorities, and real-time decision-making with ease.
• Proactive, resourceful, and solution-oriented, with a collaborative mindset to navigate ambiguity and evolving situations effectively.
• Deep understanding of the music industry, including emerging trends, influential artists, and cultural movements.
• Experience working across international markets or with culturally diverse teams.
• A genuine passion for music, coupled with a strong awareness of cultural trends and dynamics.
• Familiarity with a network of creative collaborators is a valuable asset.

Where You'll Be

• This role is based in Buenos Aires, Argentina.
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in at least 2-3 times per week.