Sr. Manager, Product Marketing

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
Senior level
Software
The Role
The Senior Product Marketing Manager at Verifiable is responsible for developing and executing go-to-market strategies, creating sales content, consulting on digital campaigns, and collaborating with cross-functional teams. The role involves measuring project outcomes to continuously enhance marketing strategies in a rapidly growing startup focused on healthcare technology.
Summary Generated by Built In

About Us: 


Verifiable is a credentialing and network monitoring platform built to help healthcare organizations optimize operations with error-free, fast verifications and to stay compliant with ease. We are an official Salesforce vendor, winning the 2024 Salesforce Partner Innovation Award. We work with leading healthcare organizations such as Humana Dental, Zelis, Talkspace, Headway, Empower Pharmacy, and many others.



Introduction:


The Senior Product Marketing Manager role at Verifiable provides a unique opportunity to make an immediate impact in developing and executing core GTM strategies in a fast-growing startup. This role requires curiosity, agility, and proactiveness to accelerate company growth and scale processes.


We are a fully remote company hiring in the following states: AZ, CA, CO, FL, GA, ID, IL, KY, MD, MI, NJ, NM, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA

About You

  • 6+ years of B2B product marketing experience, bonus points for Salesforce and/or Healthcare Tech
  • Strong written and visual skills for internal and external content
  • Critical thinker to synthesize and simplify complex products and markets
  • Leads with empathy and curiosity communicating with cross-functional teams
  • Growth mindset to always learn, measure, test, and improve
  • Agility to independently prioritize and execute in a fast-paced environment
  • Excellent project management to align teams and ensure timely execution

Responsibilities:

  • Develop and execute product launch plans to enable sales, educate customers, and generate pipeline
  • Develop and execute competitive intel program to inform product positioning, campaigns, and new product entry
  • Create and maintain sales content to effectively position product and services
  • Consult and review digital campaign strategies in partnership with demand gen to drive relevant messaging
  • Collaborate with cross-functional teams to drive alignment, inform strategy, and ensure GTM readiness
  • Measure and report results of projects to continuously improve marketing strategies

More About Verifiable:

We’ve grown to over 100 employees in 5 years. Steady revenue growth allowed us to secure a $27M Series B led by Craft Ventures, bringing us to $47M in total funding.

We value the many benefits of remote work, so we’re fully distributed across the US and internationally.

Benefits include Health/Vision/Dental plans, unlimited PTO, new Apple equipment, and startup equity as part of your comp package.

The Company
HQ: Austin, Texas
103 Employees
On-site Workplace

What We Do

Verifiable is an API-first, provider network management platform built to help healthcare provider and payer organizations speed up network operations, save costs and streamline the provider experience.

Verifiable industry-leading provider data infrastructure connects to thousands of primary sources to deliver real-time provider verification & monitoring to automate the credentialing process - resulting 78% faster turnaround times and millions in added revenue capture.

Verifiable works with innovative healthcare provider and payer organizations like Humana, Lyra Health, Talkspace, Modern Health, Wheel, Grow Therapy, and many others. Verifiable is a proud Y-Combinator company whose investors include Craft Ventures, Highland Capital Partners, Tiger Global, The Altman Fund, Struck Capital, Liquid2 Ventures, 137 Ventures, Cooley and Soma Capital.

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