Growth Strategist (GTM Engineer): SMB Segment - Hybrid US

INTRODUCING CONVERA

Want to be part of a transformation journey with a company that feels like a start-up but already has a successful business with a significant runway for stronger and faster growth? Are you interested in building a career in Fintech at a place with the ambition and means to become a unique B2B platform that is truly agile-at-scale? Do you want to work somewhere with great people from a wide variety of backgrounds because people are what power our company’s success? Then Convera is the place for you!

Convera is the largest non-bank B2B cross-border payments company in the world. We leverage decades of industry expertise and technology-led payment solutions to deliver smarter money movements to our customers – helping them capture more value with every transaction. Providing tech-led payment solutions to a broad range of organizations globally, Convera serves customers ranging from small business owners to enterprise treasurers to educational and financial institutions. Delivering solutions ranging from simple currency exchanges to sophisticated cross-border payments platforms and solutions, everything we do is designed to enhance customer experience and seamlessly power their global commerce needs.
Our teams care deeply about the value we bring to our customers, which makes Convera a rewarding place to work. This is an exciting time for our organization as we build our team with growth-minded, results-oriented people who are looking to move fast in an innovative environment.

THE ROLE

We're seeking an innovative GTM Growth Partner to architect and optimize our entire go-to-market motion to grow our SMB segment currently comprising of 15,000+ customers globally. This role sits at the intersection of revenue strategy, sales, operations, and technology, focusing on building scalable systems that turn ideal customer profiles (ICP) into predictable revenue. The person will build a team of 3 globally.

The Growth Strategist will combine digital growth hacking strategies with inside sales tactics to drive rapid user acquisition, engagement, retention and revenue growth. This role provides you the opportunity to take a holistic view of the segment leveraging analytical thinking, driving insights from data to develop strategies for success in the segment.  You will work closely with the sales & marketing teams to optimize growth channels and execute sales outreach efforts to convert leads into long-term customers.

Key Responsibilities:  

• Growth Strategy & Execution: Design and orchestrate end-to-end buyer journeys, from ICP identification through revenue conversion for rapid scaling. Develop and execute data-driven strategies to drive retention and share of wallet improvement.
• Experimentation & Optimization: Build and optimize multi-channel GTM experiments using next-generation tools and platforms
• Data-Driven Automation: Use data and analytics tools to monitor key performance indicators (KPIs) and optimize growth. Create automated workflows and systems that scale revenue operations
• Oversee execution: Utilize modern GTM tech stack to track progress, drive scalable sales processes and ensure learning is applied and informs future activity. Provide support and challenge to the regional team to ensure understanding of the changes required to deliver and engagement.
• Customer Insights: Analyze customer feedback and behavioral data to improve outreach efforts and ensure strategies align with customer pain points and needs.
• Product: Be a key partner for product teams providing input into the product development roadmap to be an advocate for the customers within that org
• Collaboration & teaming: Work cross-functionally with marketing, sales, product, and design teams to align growth objectives and streamline the conversion process from lead generation to customer retention.  
• Executive Read-outs & Reporting: Provide regular performance updates to leadership, offering insights into growth strategies, sales outreach effectiveness, and recommendations for improvement

What you will need to succeed:

• Experience in growth hacking preferably in a B2B SaaS or payments business. A consulting background would be a plus. Proven track record of building and optimizing revenue-generating systems
• Expertise in modern GTM tech stack
• Strong diagnostic capability through analytics and evaluating qualitative data/insight to inform decision-making
• Strong analytical capabilities with experience in data analysis and experimentation
• Ability to both think strategically and have a practical bias for action with an "ownership" mentality; will deep dive to drive execution in a fast-paced environment
• Comfortable working in a fast-paced environment with the flexibility to pivot and adapt

• Excellence in cross-functional collaboration and strategic communication

Ideal Candidate Traits

• Thrives at the intersection of sales, strategy, technology, and execution
• Comfortable with ambiguity and rapid experimentation
• Data-driven decision maker with creative problem-solving abilities
• Strong business acumen with focus on cost-effective solutions
• Natural ability to influence and align stakeholders across functions

What Success Looks Like

• Build and optimize a unified buying journey that consistently converts ICP accounts
• Develop scalable, automated systems that drive predictable revenue growth
• Create and execute experiments that improve conversion rates
• Successfully implement and optimize new GTM technologies
• Establish metrics and frameworks to measure and improve GTM effectiveness

 Indicative salary, bonus & benefits

• Market competitive monthly gross salary
• Opportunity to earn an annual bonus
• Great career growth and development opportunities in a global organization
• A flexible approach to work
• Generous insurance (health, disability, life) and retirement programs
• Paid holidays, time-off and leave policies for life events (maternity, paternity, adoption, bereavement, military)
• Paid volunteering opportunities