At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title: Senior Manager of eCommerce at The Hemp Company by Curaleaf
Location: Stamford, CT
Job Type: Full Time | Exempt
Who You Are:
As the Senior Manager of eCommerce, you’ll lead the digital strategy and execution for The Hemp Company’s growing portfolio of hemp-derived THC products, including Select Zero Proof seltzers, Formula X energy drinks, and Select THC gummies. This role is responsible for optimizing performance and driving revenue across our DTC website, DoorDash, and additional online retail platforms.
The Hemp Company launched in June 2024 as Curaleaf’s dedicated hemp division, with products available nationwide online, in 100+ Total Wine & More stores, and through on-demand delivery platforms. We’re looking for a tech-savvy, results-driven leader with a strong understanding of the digital customer journey and a passion for scaling disruptive CPG brands.
What You’ll Do:
- Lead digital ad campaigns, ensuring budget allocation and ROI tracking in partnership with the Director of Marketing.
- Collaborate with leadership to define short- and long-term goals, establishing KPIs to track performance.
- Oversee the eCommerce ecosystem, ensuring the website is updated with accurate logos, images, content, deals, and promotions.
- Manage and optimize ad spend, making strategic decisions on agency partnerships and marketing investments.
- Develop and execute a DTC growth strategy, including promotional campaigns, deal structuring (e.g., BOGO offers), and competitive analysis.
- Leverage Shopify and Salsify to streamline product listings and updates.
- Analyze sales data, flag trends, and provided detailed reports on performance, conversions, and optimizations.
- Aggregate and manage products across multiple platforms (Shopify, Airgoods, Faire, DoorDash) and integrate advertising efforts.
- Implement SEO, retargeting, and social media strategies to improve brand visibility and engagement.
- Ensure compliance with evolving regulations, working closely with legal and government relations to navigate market expansion.
- Monitor industry trends and competitive brands to stay ahead in the marketplace.
- Work cross-functionally with marketing to create, test, and deploy digital assets.
What You’ll Bring:
- 6+ years of experience in eCommerce, preferably in the CPG, beverage/alcohol, or regulated industries.
- Strong analytical skills with the ability to interpret and report data to drive actionable insights.
- Hands-on execution experience in eCommerce operations, digital marketing, and content management.
- Proficiency in Shopify, Salsify, Meta, Yotpo, and Microsoft Office Suite.
- Deep knowledge of SEO, SEM, and social media marketing best practices.
- Experience managing budgets and optimizing ad spend.
- Ability to communicate complex technical concepts in a simplified manner for cross-functional teams.
- Entrepreneurial mindset with the ability to scale a growing business.
Even Better If:
- You have experience in cannabis, hemp, or other highly regulated industries, ideally including beverages
Connecticut Hiring Range
$125,000—$150,000 USD
What We Offer:
- Career Growth Opportunities
- Competitive Pay and Benefits (Health, Dental Vision)
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/AD&D Insurance, Short & Long-Term Disability
- Community Involvement Initiatives
- Employee Referral Bonuses and Product Discounts
Not all benefits listed above are available to all employees at all locations.
Curaleaf Awards and Achievements:
- 2023 Ragan’s Top Places to Work
- 2022 TIME100 Most Influential Companies
- 2020 Cannabis Doing Good’s Good Neighbor Award
- 2020 Minorities for Medical Marijuana’s Diversity & Inclusion Award
Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence
Our corporate Social Responsibility is Rooted in Good. We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives, and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values:
- Lead and Inspire.
- Commit to Win.
- ONE Curaleaf.
- Driven to Deliver Excellence.
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.
Current Curaleaf employees should use our internal job board to apply for current openings: https://app2.greenhouse.io/internal_job_board
Top Skills
What We Do
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 23 states with 106 dispensaries, 23 cultivation sites and more than 30 processing sites, employing over 4,800 team members.
Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit: https://ir.curaleaf.com.
