Sr. Manager, Creative Services/Promotions, KGUN

KGUN, the Scripps ABC station in Tucson, AZ is hiring a Sr. Manager, Creative Services/Promotions! In this role, you'll manage a team of multi-media marketing and commercial production experts to execute a strategic plan to increase brand awareness, ratings, and revenue.

• Manage a team of multi-media marketing specialists and client production specialists to ensure the highest quality news promotion and commercial production products.

• Assist in implementing and executing a strategic plan to solidify the brand and retain and recruit viewers. Works with the sales department to maintain and grow the client production base.

• Performs daily tactical implementation of the station brand, while interpreting research to focus messaging to attract viewers. Working with the sales department to recruit new sales clients for their production needs.

• Ability to write, produce, shoot, and edit effective spots. (news promotion, special projects, and/or commercials)

• Monitor all creative messaging to reflect the brand in all promotions (news, special projects, all outside media, sales, and community projects.

• Assist with all digital and traditional marketing plans (online, social media, on-air, cable, radio, outdoor, etc.)

• Foster an environment of inclusion and mentorship to other department members, with a concentration on growing and developing each member’s skill set.

• Works with the Creative Director to strategize and execute all station promotion efforts.

• Works with the Creative Director and Sales Department to generate new streams of production revenue.

• Prioritize and implement new projects and technologies as they become available.

• Assist in the placement and execution of efficient and effective outside media buys.

• Acts as interim Creative Director when needed.

WHAT YOU'LL NEED:

• Bachelor’s degree in Communications and/or Marketing preferred

• Minimum 5 years of broadcast/social media experience with an emphasis on strategically and creatively marketing to recruit and retain viewers.

WHAT YOU'LL BRING:

• Must be proficient in non-linear editing

• Strong written and verbal communication skills

• Knowledge of social media marketing concepts, including posting on social media platforms

• Detail-oriented, driven to succeed, competitive, and able to execute responsibilities with minimum supervision

• Ability to manage multiple projects

ADDITIONAL CONSIDERATIONS:

• Valid driver's license, good driving record, and ability to provide proof of insurance with the company-required insurance limits

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At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

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