Location:
Secaucus, New JerseyJob Summary:The Senior Manager, Omni Creative Concept will lead the ideation and execution of multi-channel creative strategies, blending digital innovation with in-store activations and interactive 3D experiences. Collaborating closely with the Senior Director of Brand Creative and cross-functional partners, this role will elevate the brand's storytelling, ensuring consistency and innovation across all consumer touchpoints. With a strong background in both digital and physical environments, the Senior Manager will deliver integrated, immersive concepts that engage and inspire customers.
Responsibilities:
Key Accountabilities
- Concept Development: Lead the creation of seasonal omni-channel concept decks that seamlessly integrate digital (web, mobile, social) and in-store activations, including interactive 3D experiences.
- Strategic Collaboration: Partner with creative leadership to align on brand strategies, ensuring the execution supports business objectives and resonates with target consumers.
- Innovation & Trends: Stay at the forefront of emerging creative and technological trends, driving innovation in both digital and physical spaces to create immersive brand experiences.
- Cross-Functional Integration: Collaborate with marketing, merchandising, and store design teams to ensure alignment and execution of creative strategies across all channels.
- Creative Leadership: Inspire and mentor the creative team, fostering a culture of innovation, collaboration, and excellence.
- Competitor Analysis: Maintain a pulse on industry trends and competitors, adapting and innovating strategies to maintain brand leadership.
Education and Experience
- Bachelor’s Degree in Design, Marketing, or related field.
- 10+ years of relevant experience in omni-channel retail marketing, with a strong emphasis on digital, in-store, and experiential design.
- Portfolio demonstrating strategic thinking and creative excellence in both digital and physical environments.
- Expertise in Adobe Creative Cloud, Microsoft Office Suite, and 3D rendering tools preferred.
Skills and Behaviors
- Visionary Leader: Ability to translate business goals into compelling creative strategies that inspire teams and engage customers.
- Collaboration & Influence: Proven track record of building strong partnerships across all levels of the organization.
- Strategic Problem Solver: High-level thinker who can navigate complex challenges and deliver impactful solutions.
- Trend-Focused Innovator: Consistently brings fresh ideas that push creative boundaries while maintaining brand integrity.
- Agile & Adaptable: Thrives in a fast-paced environment, with the ability to prioritize and pivot as needed.
- Project Management Strength: Demonstrates organizational excellence, effectively managing multiple projects and deadlines.
Top Skills
What We Do
The Children’s Place is the largest pure-play children’s specialty apparel retailer in North America. The Company designs, contracts to manufacture, sells and licenses to sell fashionable, high-quality merchandise at value prices, primarily under the proprietary “The Children’s Place”, "Place" and "Baby Place" brand names. As of November 3, 2018, the Company operated 988 stores in the United States, Canada and Puerto Rico, an online store at www.childrensplace.com, and had 211 international points of distribution open and operated by its eight franchise partners in 20 countries.
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