Job Description
Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.
*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.
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Senior Manager, Consumer Insights at a glance...
As a leading strategic business partner and consumer insights for key brands within the Taste Elevation platform, you will have the opportunity to directly impact and influence the future strategic direction of the iconic Kraft Enhancers portfolio (i.e., Salad Dressing, Mayo, BBQ) as well as accelerate the growth of an emerging, health and wellness brand, Primal Kitchen.
In this role, you will be responsible for helping to develop and execute the strategy on our brands by influencing key decisions across the base and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs, line extensions), to communication evaluation (and more).
What's on the menu?
- Leading critical initiatives based on business goals, including consumer de-averaging, strategic brand renovations, point of difference, portfolio strategy, etc. by developing and executing comprehensive research plans.
- Guiding the strategic direction and positioning of renovation and value-engineering initiatives by delivering clear consumer insights, strategic guardrails/action-standards for success, etc.
- Leading yearly strategic grounding analyses for supporting categories-Spoonables (Mayo), Salad Dressing, and BBQ- in preparation for situational assessment/brand plans.
- Conducting bi-annual brand health assessments for the Kraft Enhancers portfolio and Primal Kitchen.
- Developing research best practices for the organization.
- Working with research vendors to provide best-in-class research approaches for agility, speed and breakthrough insights.
Recipe for Success - apply now if this sounds like you!
- I have extensive experience in a strategic insights/consumer research role within CPG
- I am proficient in various market research techniques, including both qualitative and quantitative methods
- I have worked with both primary and secondary data sources
- I am knowledgable of syndicated research tools (e.g. Nielsen, Circana, etc.) as well as agile research tools, methodologies, and applications
- I have a strong understanding of marketing processes, business strategy, and brand renovation
- I possess strong storytelling skills and have ability to influence all levels of an organization
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial - 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
Top Skills
What the Team is Saying
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
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Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
