Sr. Manager Brand Paid Medias

Position Title: Sr. Manager Brand Paid Medias
Position Type: Regular - Full-Time
Position Location: VilleneuvedAscq 2020
Requisition ID: 29136
We are passionate about potatoes. But we're even more passionate about our People!
McCain knows the importance that food plays in people's lives - the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We are customer obsessed.
We do this by succeeding together with our teams, business and community partners around the world because we know when we work and grow together, we succeed together. Be a part of our family!
JOB PURPOSE:
The Media & Digital team is responsible, in collaboration with the Category & Brand teams, as well as the Channel Activation Directors, to define and lead the implementation of media strategy & plans (paid medias, CRM, Own assets) for all McCain CE activities. As marketing digital expert, the team is in charge of driving digital excellence & acceleration among marketing teams & at McCain. Inside the team, as the Senior Manager Paid Medias, you are in charge, in collaboration with Brands & Channels teams, of paid medias from strategies, to plan development & analysis (MMM, ...). For B2C & B2B, all medias.
WHERE YOU'LL WORK:
France (Villeneuve d'Ascq)
Report to: Media & Digital Director
RESPONSIBILITIES AND ACCOUNTABILITIES:
Inside the Media & Digital team, as the Senior Manager Paid Medias, you:

• Are in charge to select & drive best media, digital & social media agencies (all channels: CE Retail Media agency, CE FoodService Media agency, ...)
• Provide strong supports to channel teams in media planning & activations implementation (including delivering strong media guidelines, internal 'consulting' expertise, guidance to select best local social medias agencies)
• Drive discussions with regional media vendors (mainly digital & social medias) and appropriately track & report on the organization's media budget (all channels) & related investments
• Are accountable for analysing our ROI and proposing improvement strategies (including lead of studies such as MMM)
• Drive the future proofing of our media strategies and practices, being at the forefront of new media possibilities
• Drive the continuous learning of marketing activation teams, esp. as regards to digital marketing

WHAT WE'RE LOOKING FOR:

• 7+ years in FMCG Marketing & Media/Digital positions and/or in Media-Digital agencies.
• Broad experience of the media business and marketing knowledge. Expert of the media landscape
• Expert & digital lover (Digital Media, Digital Branding, Social Media, Digital Funnel,...)
• Ability to influence & work in a matrix organization. Team player & comfortable working within crossfunctional teams
• Creative, passionate, storyteller
• Fluent in English. Fluent in French &/or German is a plus
• Autonomy
• Curiosity, creativity
• Project management & indirect management (external partners)
• Team player, at ease in matrix organizations
• Problem solving: Very good level of problem-solving abilities to drive projects & multiple partners (internal & external)
• Decision-Making: Good level of accountability, especially on Media strategies, media plan and the efficiency/impact of marketing investments.

WHAT WE OFFER:
• Competitive salary
• Employment contract and stable employment (permanent role)
• Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance)
• Opportunity to work independently in a challenging and international environment
• Open and friendly colleagues
• Partial working from home is possible
Join McCain Family! Apply now.
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
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Job Family: Marketing
Division: Continental Europe
Department: Brand and Communication CE
Location(s): FR - France : Nord : Villeneuve-d'Ascq
Company: McCain Alimentaire SAS