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Job Details:
Summary:
The Senior Manager Analytics & Insights is responsible for applying marketplace analytics and insights to create a competitive advantage for Tyson Foods. The individual will address innovation, short-term and long-range strategic business questions, build business scenarios, and provide marketplace and consumer-driven recommendations. They will synthesize and distill insights into actionable direction and size the growth impact for their category. The position reports to the Director of Analytics but interacts independently with Category team leadership, Sales leadership, Innovation, and Marketing as well as other cross-functional category team members.
Essential Duties and Responsibilities:
- Be a leader in driving business decisions based on market data, establishing key drivers and providing “call to action” recommendations for growth.
- Identify insights for new innovation and develop National Sales Stories to grow the Tyson Foods portfolio.
- Master “story telling” and engaging communication while turning data and information into actionable insights and business recommendations.
- Provides regular ongoing predicative analytics business planning and scenarios to address business issues and opportunities.
- Provides Market Insight contribution within cross-functional teams partnering with Innovation, Marketing, R&D, and Sales
- Drive the culture of foresight within the organization to anticipate future momentum of business both short & long term; Be predictive in how business and market share will be impacted in the future.
- Champion synthesis of multiple first party and syndicated information and data points such as Luminate, IRI, Nielsen, Technomic, NPD Supply Track, NET, Mintel etc., and translate them into insights to fill the knowledge gap. Foster the culture to leverage data and deliver unique insights.
- Collaborate with cross functional teams such as Sales, Brand Managers, Marketing, and Business Unit Stakeholders to establish alignment on short-term and long-range projections for innovation projects.
- Play a critical role within Analytics & Insights surrounding the complete product life cycle including brand strategy, communication strategy, innovation, product and packaging, in market execution and assessment.
- Represent Tyson Foods’ Analytics & Insights team in professional organizations and meetings.
An ideal candidate would have:
BA/BS required (Masters preferred).
8+ years of experience in consumer research in CPG, preferably at the manufacturer side.
Special Skills:
- Strong knowledge of business practices, marketing principles, and retail environment/practices.
- Understand consumer-based market structures (consumer need state landscape).
- Volumetric forecasting, market share forecasting.
- Deep knowledge of Nielsen/IRI POS and Panel household data.
- Data mining with Luminate, IRI, Nielsen, NPD Supply Track, Kantar, Mintel etc. syndicated tools.
- Deep working knowledge of Luminate and other customer data portals.
- Causal analysis and due-to analysis on in-market drivers.
- Understand Pricing architectures, Elasticities, price gaps and optimal price curves.
- Distribution estimates, velocity forecast for innovation estimates.
- Extraction and synthesis of data and information into actionable insights.
- Demonstrated ability to build advocacy for analytics in an organization.
- Equally comfortable contributing and influencing in group or individual assignments.
- Open-minded, flexible, autonomous, and capable of leading cross-functional discussions.
- Client-side work in CPG preferred.
Relocation Assistance Eligible:
Yes
Work Shift:
1ST SHIFT (United States of America)
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
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Top Skills
What We Do
World's largest processor and marketer of protein food products.
We think differently and we act boldly. At Tyson Foods, we're not only ready for tomorrow, we’re leading the way.
We are a company of people engaged in the production of food, seeking to pursue truth and integrity, and committed to creating value for our shareholders, our customers, our team members, and our communities.
We built our name on providing generations of families with wholesome, great-tasting chicken. But today’s Tyson Foods is so much more. As values and behaviors around food have changed, so have we. Today, we’re innovators uniquely positioned to reshape what it means to feed our world. Today, we not only have the fastest growing portfolio of protein-centric brands, we offer greater transparency into everything we do.
